This year, Bilibili will focus on individual UP owners who currently have no monetization ability, and will set a monthly income limit for basic video incentives.

According to news from this site on March 18, the “Video Creation Incentive Program” is a creator support project launched by Bilibili, which mainly focuses on the initial stage of content creation.

Bilibili today released the annual video creation incentive plan (2024 version), announcing that starting from 2024, the plan will be updated and released on an annual basis. This year, on the basis of encouraging high-quality original content, the plan will focus on individual UP owners who currently have no monetization ability, and provide assistance to their early creation and growth through incentive plans.

24 Year Incentive Plan Rules:

• 1. Focus on UP owners who have no liquidity yet. , as the support object of basic incentives. At the beginning of each month, the platform will determine whether the UP owner enjoys basic incentives for that month based on the income level of the UP owner in the past six months. The basic incentives are calculated comprehensively based on content quality, user interaction, update frequency, etc.

• #2. In order to give more UP owners the opportunity to enjoy basic incentives,

  video basic incentives will set a monthly income upper limit.

• Introducing diversified monthly activity incentives is a new way. Every month, the platform will invite some UP owners whose commercialization is not yet mature to participate in activities, and reward them based on data such as the viewing time of the content they created after participating in the activity, fan interaction and other data.

Station B stated that the above 2024 version of the video creation incentive plan

will take effect from April 1, 2024. In the future, the platform will continue to launch new customized support programs and continue to encourage video creation. UP owners who have not been invited yet can also pay attention to follow-up notifications.

According to the official financial report of Bilibili, in the fourth quarter of 2023, the average number of daily active users of Bilibili exceeded 100 million, and the average daily usage time of users remained above 95 minutes. In 2023, more than 3 million content creators will earn income on Bilibili, an increase of 30% compared with 2022.

Chen Rui, chairman and CEO of Bilibili, said at the fourth quarter financial report conference call in 2023 that

is confident that profits will turn positive and start making profits in Q3 of 2024.

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