FC Football World Carnival comes to a successful conclusion, e-sports helps renew football culture

On March 17, the 2024 EA SPORTS FC Pro Football World Carnival concluded successfully in Shanghai. After four days of fierce battle, the Indonesian team finally won the knockout championship, and the Chinese Pioneers won the points round-robin championship and the knockout runner-up.

In recent years, e-sports has gradually become a high-quality carrier for the younger generation to experience traditional sports culture and social interaction. This carnival landed in Shanghai, not only renewing the connotation and experience form of football culture through digital means, but also making China continue to After the Hangzhou Asian Games, it has once again become an excellent stage for global game and e-sports enthusiasts to communicate and learn from each other.

Li Yang, head of product distribution at EA China Mobile, said in an interview: "E-football competition has become an important part of the football experience for young fans. It is also a way for football culture to establish relationships with new generations of users and expand its influence. New opportunities."

11 national teams battle fiercely, famous fans gather together

The 2024 EA SPORTS FC Pro Football World Carnival is hosted by FC Football World, EA SPORTS FC Pro, and Tencent E-Sports A high-level international invitational tournament that showcases the highest level of the EA SPORTS FC football world.

##EA SPORTS FC Pro Football World Carnival

This event has four stages: round robin, breakout, knockout and finals. Participants from China and Indonesia 12 teams from 11 divisions including Spain and Spain presented more than 100 exciting matchups to the audience in four days.

Among them, the Indonesian team performed steadily in the first two days of the points round-robin competition and entered the knockout rounds in advance as the third place. In the knockout round, the Indonesian team defeated strong opponents such as South Korea, Malaysia and the Chinese Pioneers and won the knockout championship honor.

Knockout results

The Chinese Pioneers advanced all the way in the points round-robin stage and won the stage championship. Later, they unfortunately lost to the Indonesian team in the knockout round and won the runner-up. honor. The Chinese Iron Guard regrouped after losing in the points round-robin stage, and fought back in the breakout stage to successfully advance to the top 8. Although both teams failed to win the knockout championship, their tenacious fighting and never-give-up spirit moved all fans watching online and offline.

Points round-robin ranking

In terms of real-time "crushing rankings", the player from Thailand's Red Giant, Bo Bonmi, scored 41 goals and conceded 14 goals, ranking Top of the list. Wang Mingqiang, a player from the Chinese Iron Guard, scored 40 goals and conceded 16, ranking second. Li Rongzhang, a player from the Chinese Pioneers, played 3 fewer games, but still scored 39 goals and conceded 18, ranking third, showing his strong strategy and control capabilities.

At the same time, the official has also set up many performances and interactive programs related to Chinese traditional culture and football culture for this carnival to bring more diverse cultural experiences to players and audiences.

There will be a traditional Chinese martial arts performance on the first day of the opening ceremony to showcase traditional Chinese culture to overseas players and audiences. On the final day, football legends such as Ruud Gullit, one of the Three Musketeers of the Netherlands, will be present to share and interact with each other, providing fans with exclusive benefits such as exciting sharing and signed gifts. In addition, EA SPORTS FC series R&D and operation personnel also visited the scene to release the latest game iteration plan and the launch ceremony of the FML professional league.

Luther Gurley

As of March 2024, "FC Football World" has been distributed in more than 150 countries and regions around the world, with the number of active users More than 100 million.

Through the EA SPORTS FC Pro Football World Carnival, EA SPORTS FC continues to enrich the game experience for players, while using e-sports events as a carrier and football culture as a link to extensively connect players, practitioners, athletes, and clubs around the world and a variety of roles to upgrade the game into an ecological platform and create more value.

Brand upgrade, complete ecology gathers strength

EA SPORTS FC Pro is a new e-sports brand and ecosystem launched by EA in November 2023. Currently, there are EA SPORTS FC Pro Carnival, EA There are three sub-brands: SPORTS FC Pro Masters and EA SPORTS FC Pro Champions Cup.

At this carnival, the organizers also announced the 2024 e-sports event planning for the FC category client game "FC ONLINE" and the mobile game "FC Football World".

In terms of client games, "FC ONLINE" announced that it will launch the first professional league FCL this year. On the basis of maintaining the league twice a year, it will increase the number of intercontinental competitions from two a year to three a year. Strengthened international exchanges and regional competition. Players will be able to qualify for top international competitions through professional leagues. For example, the Beijing BTW team and Shenzhen Wolves will represent the Chinese division in the Seoul FC PRO MASTERS intercontinental competition in April.

In addition to the upgrade of the competition, FCL has also made progress in regional cultural and tourism cooperation. In March this year, the new professional league brand FCL of "FC ONLINE" was held at the Ruian City Stadium. The theme of the competition highlighted e-sports culture. An exploration path that integrates travel, online and offline. In addition to the competition, the organizers also introduced football culture to the Ruian campus and the Yuhai Ancient City historical and cultural district with a history of more than 1,700 years.

Overall, EA SPORTS is building a multi-level, standardized and mature event system to help more football and game enthusiasts achieve their e-sports dreams.

Event system

Currently, the event system of the FC series of games includes four levels: universal third-party events and mass events, semi-professional events, and professional events. League, and three continental competitions in EA SPORTS FC Pro.

This system is based on the public competition for all people and has a smooth upward channel. Players can compete for the highest honor in domestic competitions in the FC football world through the secondary league FMCL and the professional level FML. The winners of the professional league can continue to participate in the three top international events at the top of the pyramid: EA SPORTS FC Pro Carnival, EA SPORTS FC Pro Masters and EA SPORTS FC Pro Champions Cup.

Club Participation Model

"FC Football World" also provides clubs with a new participation model and commercial guarantee. Clubs can choose to join the league by directly contracting professional players in the event or by cultivating players on their own. At the same time, EA SPORTS can also leverage its online and offline integration of content marketing, rich club and city cooperation resources, etc. Advantages expand the commercialization space of events.

By effectively reducing the risks of club investors and brand sponsors and improving commercialization effects, the event will attract more clubs to participate, and work with the officials to support the football e-sports dreams of the majority of players.

Digital empowerment, football culture is renewed again

In recent years, the integrated development of e-sports and traditional sports has become a popular direction that the two major industries of e-sports and sports are paying attention to.

According to data from the Esports Working Committee of the Audio and Digital Association, the number of users in the domestic esports industry in 2023 will be approximately 490 million, of which users aged 24 and below and 25 to 34 will account for 28% and 28% respectively. 38%, and the number of young users exceeds 300 million.

Due to the digital and entertainment characteristics of e-sports competitions, traditional sports integrated with the development of e-sports can better meet the Internet generation’s preference for cultural and creative content, and can be renewed and disseminated in a form that is more in line with the new era. Sports cultural connotation attracts more popular and younger users.

In 2023, the International Olympic Committee held the first Olympic Esports Week, attracting more than 500,000 participants, and the game's live broadcast views on all channels exceeded 6 million. Similarly, the Hangzhou Asian Games also relied on esports The project attracted a large number of young audiences, and it was hard to get a ticket at the venue.

Li Yang, head of product publishing for EA China Mobile, said that EA SPORTS FC is based on real experience, including more realistic game performance and content authorized from the world's top football leagues and clubs. For millions of EA SPORTS FC fans around the world, the FC series of games has become an integral part of their personal and social football experience. In his view, fans’ experience of football e-sports is complementary to their overall experience of football. Events such as EA SPORTS FC PRO have become new opportunities for football event brands and football clubs to connect with more new users and expand their influence. .

After the continuous emergence of carnival-style e-sports activities in the EA SPORTS FC Pro Football World, e-sports will continue to deeply integrate with traditional sports and promote each other, constantly renewing football culture while continuing to promote international exchanges and showcase China Style.

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