Netizens said that there are not many imaging brands left to co-brand with Honor. Zhao Ming: The improvement brought by co-branding to Honor is very limited.

According to news on March 18, Honor CEO Zhao Mingfa responded to the video co-sign on Weibo.

Zhao Ming said that many friends joked that there are not many imaging brands left to co-brand with Honor. The improvement that co-branding can bring us is very limited. Honor will continue to benchmark the value proposition of SLR imaging. Continue to promote the advancement of mobile phone imaging.

Honor Magic6 Ultimate Edition benchmarks against SLRs in four aspects, brings a new SLR-level super dynamic Honor Eagle Eye camera, and introduces the leading technology in the autonomous driving industry into mobile imaging The system brings LOFIC technology that supports ultra-high dynamic range, allowing photography enthusiasts to shoot masterpieces without fear of front and backlighting.

It is reported that the full name of LOFIC technology is Lateral OverFlow Integration Capacitor. The basic principle of LOFIC technology is to place a high-density capacitor on each photodiode of the mobile phone image sensor to collect data that may otherwise be caused by saturation. And the overflowing photoelectrons.

From a data point of view, Honor, the industry's first image sensor based on LOFIC technology, directly significantly increases the single-pixel full well capacity of traditional mobile phone image sensors from 30,000 by about 9 times to 270,000, which is a huge improvement. The image sensor's light tolerance for extremely large light ratio scenes has been improved.

In addition, the Honor Magic6 Ultimate Edition’s industry-first lidar array focusing system enables SLR-level omnidirectional motion capture, and more exciting sports moments can be quickly and clearly captured.

Zhao Ming emphasized that Honor mobile phones will definitely be far ahead in the field of sports photography, and everyone is welcome to try it out.

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