Sensor Tower announces acquisition of market intelligence platform data.ai

DoNews March 19 news, Sensor Tower announced the acquisition of global mobile application intelligence company data.ai. In addition to platform infrastructure and customer integration, Sensor Tower's leadership team will have overall management of the combined company.

The announcement stated that Sensor Tower’s acquisition of data.ai continues its successful acquisition of Pathmatics in 2021, expanding by providing greater visibility for brand activities and advertising spend across the wider digital realm. its buyer profile and customer base.

According to official information, data.ai is the world’s first aggregated data AI company, and Sensor Tower is the world’s leading mobile application & mobile game intelligence platform.

In this acquisition, William Blair & Company, LLC served as financial advisor and Simpson Thacher & Bartlett LLP served as legal advisor.

Sensor Tower and data.ai are currently the most influential third-party platform data publishers in the Chinese game industry. Sensor Tower and data.ai will release global mobile game download and revenue data every month, Chinese mobile games and publishers' overseas expansion, and special reports.

After the merger of the two companies, it is expected that the dimensions and content of the data released by both parties may be adjusted to some extent.

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