The country's first JD.com self-operated Xiaomi Home store opens, marking the first time they jointly build a brand offline store

News from this site on March 19th. On March 16th, the first JD.com MALL in the Beijing-Tianjin area opened in Nankai District, Tianjin. It was jointly built by JD.com and Xiaomi. The country’s first JD.com self-operated Xiaomi Mall A store has also opened in Tianjin Jingdong MALL.

According to reports, This is the first time that JD.com and Xiaomi have jointly built a brand offline store, and it is based on the JD.com line This is another omni-channel cooperation upgrade for self-operated commercial entities.

Located on the first floor of Jingdong Mall in Nankai District, Tianjin, Jingdong’s self-operated Xiaomi Home store covers an area of ​​about 90 square meters and provides a variety of products such as mobile phones, speakers, notebooks, smart home appliances and wearable devices.

In the future, JD.com plans to cooperate with Xiaomi to open JD.com’s self-operated Xiaomi Home stores in multiple cities. In addition to Xiaomi, JD.com will also launch omni-channel cooperation with other brands to jointly build brand self-operated stores.

This site has learned from Xiaomi officials that Xiaomi Home has exceeded 10,000 stores by the end of October 2021, covering Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia, Liaoning, Jilin, Heilongjiang, Shanghai, Jiangsu, Zhejiang, Anhui, Fujian, Jiangxi, Shandong, Henan, Hubei, Hunan, Guangdong, Guangxi and other provinces. Lu Weibing proposed a new goal of reaching 30,000 stores within 2-3 years. He believes that this quantity can well cover the county and township markets.

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