In the fourth quarter 2023 financial report conference call, He Xiaopeng, the founder of Xpeng Motors, made thought-provoking remarks. He emphasized that China's smart electric vehicle market is about to usher in fierce competition, which will begin between 2024 and 2027. He said that this competition will not only determine the future development pattern of the industry, but also screen out the truly outstanding companies.
He Xiaopeng emphasized that 2023 is not only the tenth year of the founding of Xiaopeng Motors, but also the beginning of fierce competition in the entire smart electric vehicle industry. Since the first quarter of this year, price competition in the market has become increasingly fierce, and major companies have launched fierce competition in order to compete for limited market share. This highly competitive environment will undoubtedly bring tremendous pressure and challenges to the industry.
According to the editor’s understanding, He Xiaopeng has a clear vision of the future market structure. He believes that in this fierce elimination competition, there will inevitably be a group of companies that cannot withstand the pressure of competition and will be eliminated. Even some well-known technology companies may choose to stop investing in the field of car manufacturing. This cruel market reality will force companies to continuously improve their competitiveness and innovation capabilities in order to remain invincible in the market.
He Xiaopeng’s remarks aroused widespread attention and thinking in the industry. Many observers believe that his views not only reveal the current competitive landscape of the smart electric vehicle market, but also indicate that the industry will experience unprecedented disruption in the next few years. This revolution will completely change the competitive situation in the market and will also bring more choices and higher-quality products to consumers.
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