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SAIC-GM-Wuling Baojun Motors suspends market expenses and focuses on product and channel development
SAIC-GM-Wuling Baojun Motors suspends market expenses and focuses on product and channel development
According to news on March 20, Zhou Lu, deputy general manager of SAIC-GM-Wuling Brand Division, recently shared the latest developments and future plans of Baojun Auto on his personal Weibo. He said frankly that since the beginning of 2024, Baojun has suspended all market expenses because after careful consideration and market feedback, they believe that the coordination of products, markets, and channels is crucial, otherwise all investments may be in vain.
Zhou Ling further pointed out that Baojun Motors will focus on two major things. The first is to enrich the product line. In addition to continuing to develop pure electric models, we also plan to launch PHEVs in the next two years. Six new models, including SUVs and B-class sedans, are launched to meet the diversified needs of the market. The second step is to select the location for the exclusive Baojun store. At present, the location selection work in major cities has been basically completed. Although this task is full of challenges, the channel overlap with Wuling will bring Baojun opportunities to quickly sink and increase the market. At the same time, Baojun will also actively respond to challenges in user experience and channel management.
According to the editor’s understanding, among Baojun Motors’ new product lineup, Baojun Yueye PLUS has attracted much attention. This model based on a new platform architecture not only continues the square box design style, but also has been upgraded in body size and number of doors. Equipped with a 75kW high-power motor, it has a maximum speed of 150km/h and a CLTC cruising range of 401km. In addition, the EQ200, positioned as the new flagship sedan of the Baojun brand, will also meet consumers in the near future. Although there is not much detailed information about the EQ200 at present, judging from the exposed design drawings, its unique design language and tense body lines have already made people look forward to it.
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