How to change the release time of Xiaohongshu? Will the release time change affect traffic?

php Editor Banana will give you the answer: Changes in Xiaohongshu’s publishing time can be adjusted through the editing function, but changing the publishing time will not directly affect traffic. Xiaohongshu’s traffic is mainly determined by factors such as content quality, tag selection, and reading interaction. The selection of release time should be reasonably adjusted according to the active time of the target audience and the peak period of platform traffic. In the end, it is necessary to rely on high-quality content to attract users in order to increase traffic and influence.

1. How to change the release time of Xiaohongshu?

After logging in to your Xiaohongshu account, enter the note editing page. When editing a note, you can easily find the "Publish Time" option in the upper right corner and click to enter this function.

2. On the release time page, you can select "Immediate Release" or set a specific release date and time. If you choose to set a specific time, you can click "Set release date and time", then select the year, month, day, hour, and minute, and click "Save" after confirmation.

3. If you want to publish on a scheduled basis, you can see the "scheduled publishing" option on the publishing time page. After clicking, you can set a future date and time and click "Save".

4. When publishing a note, you can also select "Save Draft" to save the content to the draft box. The next time you log in to Xiaohongshu, you can find the "Draft Box" on the "My" page, click to enter, view and publish.

2. Will the change in Xiaohongshu’s release time affect traffic?

1. The impact of release time on traffic

The release time has a great impact on the traffic of Xiaohongshu content. Generally speaking, 6 pm to 9 pm is the time period when user activity is high, and it is easier to gain exposure by posting content at this time. However, from 7 a.m. to 9 a.m., from 12 p.m. to 1 p.m., and from 9 p.m. to 10 p.m., user activity is relatively low, and the traffic of published content may be affected.

2. How to change the publishing time

(1) Observe user activity: You can observe the active time of fans of your account to understand their work and rest habits, so as to Choose the right time to publish.

(2) Data analysis: Use the data analysis function of Xiaohongshu to check the traffic situation of your notes, find out the peak traffic period, and publish content during this period.

(3) Experimental method: You can try to publish content in different time periods, record the traffic situation in each time period, and find out the publishing time that suits you best.

3. Notes

(1) Do not change the publishing time frequently to avoid affecting the traffic of the account.

(2) The published content must be consistent with the interests of fans, so as to obtain better traffic.

(3) Maintain a certain posting frequency and let fans develop the habit of checking your account regularly.

The release time of Xiaohongshu has a great impact on the traffic of content. By observing user activity, data analysis, and experimental methods, you can find the publishing time that suits you, thereby increasing the exposure and traffic of your content.

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