php editor Zimo suggested that Xiaohongshu’s release time can be adjusted according to the user’s active time period. Choosing to publish during a time period when users use it more frequently can increase exposure. After modifying the publishing time, the content can still be seen by users, but it will appear during their active time periods, increasing the chance of the content being viewed. It is recommended to try publishing content at different time periods, observe data changes, and find the most suitable publishing time to increase the exposure and influence of the content.
1. How to change the Xiaohongshu release time?
1. Analyze the target audience’s active time
In order to maximize the publishing effect of Xiaohongshu, you first need to have a deep understanding of the target audience’s behavior Habits and active time. For example, if your target audience is primarily office workers, it might be more appropriate to post content during your lunch break or after get off work during the workday. By studying the online behavior of your audience, you can more accurately grasp the timing of publishing and improve the exposure and appeal of your content.
2. Study the rules of the platform
Xiaohongshu’s platform rules are constantly changing, and the operation team will adjust the algorithm from time to time. Therefore, we need to pay close attention to platform dynamics and adjust the release time in a timely manner. You can pay attention to some official operating guidelines issued by Xiaohongshu to better understand the platform rules.
3. Maintain a stable publishing frequency
Maintaining a stable publishing frequency will help increase users’ attention to you. Generally speaking, it is more appropriate to publish 1-2 notes every day. Ensure the quality of your notes and avoid pursuing quantity over quality.
4. Take advantage of holidays and hot events
When holidays or hot events occur, people’s attention will focus on specific topics. Therefore, you can plan in advance and publish relevant notes in conjunction with holidays and hot events to increase exposure.
5. Try to publish notes at different time periods
Don’t be limited to a fixed publishing time, try publishing notes at different time periods, and observe which The data for the time period is better, and then gradually adjust the release time.
2. Can I still read the Xiaohongshu release date after it is suggested to be modified?
1. Followed notes can still be seen
After you modify the publishing time, your following users can still see it in their watch list to your notes. Your notes will still be visible to them unless they unfollow you.
2. The exposure of your notes may increase
By optimizing the publishing time, your notes are more likely to be recommended to more users, thereby increasing exposure . This means that your notes have a chance to be seen by more people, thereby increasing fans and attention.
3. Continuous observation and adjustment are required
After modifying the publishing time, continue to observe the data changes of the notes in order to understand which time period is more suitable for publishing. The release time must be continuously adjusted according to platform rules and user needs.
Optimizing the release time of Xiaohongshu is a long-term and continuous work. Understand the target audience, study platform patterns, maintain a stable publishing frequency, take advantage of holidays and hot events, and try to publish notes at different time periods.
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