How does Xiaohongshu evaluate users? What's the use of comments?

php editor Zimo introduces to you the importance of Xiaohongshu user reviews and comments. As a content community platform, Xiaohongshu’s user reviews are an important indicator for evaluating the quality of products and services. Reviews not only help other users better understand product features, pros and cons, but also provide brands with valuable improvement suggestions and market feedback. Therefore, user reviews and comments play an important role on Xiaohongshu, which can help users make more informed consumption decisions and also help brands improve the quality of their products and services.

1. How does Xiaohongshu evaluate users?

1. Points system: Xiaohongshu’s evaluation of users is mainly reflected through the points system. Users earn points by posting notes, comments, likes and other behaviors. The higher the points, the higher the user's level and the more corresponding rights and interests. This evaluation method encourages users to actively participate in community interactions and improve user activity.

Xiaohongshu’s note ranking is comprehensively evaluated based on multiple indicators such as the user’s points, the number of notes read, and the number of likes. Notes with high rankings are more likely to be discovered by other users, thereby increasing the chance of exposure. This evaluation mechanism encourages users to create high-quality content and bring more traffic to the platform.

3. Popular tags: Xiaohongshu’s popular tags are generated based on user search, attention and other behavioral data. Users can find content of interest through tags to achieve precise interaction. Popular tags reflect a user's level of activity in a certain field and are also a way to evaluate a user's influence.

4. User levels: Xiaohongshu users are divided into different levels such as ordinary users, certified users and brand users. The higher the level, the more rights users have on the platform, such as word limit for posting notes, use of special effects, etc. User level is also a reflection of evaluating the user's status and contribution on the platform.

5. Community honors: Xiaohongshu will also issue honorary certificates to users with outstanding performance, such as "Excellent Note Writer", "Hot Topic Leader", etc. These honors are not only recognition of users' performance on the platform, but also motivation for users to continue their efforts.

2. What is the use of Xiaohongshu comments?

1. Interactive communication: Xiaohongshu’s comment function allows users to discuss a certain topic and share their opinions and experiences. This kind of interactive communication helps users establish connections and form a good community atmosphere.

2. Content supplement: Users can supplement the note content in comments and provide more relevant information. In this way, other users can gain a more comprehensive understanding of the topic when reading the notes, improving the reading experience.

3. Questions and Suggestions: The comment function allows users to raise questions and suggestions on the content of notes. This helps authors improve content and improve note quality. When other users see these questions and suggestions, they can also get valuable information from them.

4. Emotional resonance: Xiaohongshu’s comment function allows users to express their emotions and find resonance. This kind of emotional communication helps users establish deep emotional connections on the platform and improves user stickiness.

5. Marketing and promotion: Some users use the comment function of Xiaohongshu for marketing and promotion, such as commenting on popular topics to promote their products or services. This kind of promotion can attract potential customers and increase conversion rates.

Xiaohongshu evaluates users through various methods such as points system, note ranking, popular tags, user levels and community honors, etc., and encourages users to actively participate in community interaction and create high-quality content.

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