Recently, Ferrari CEO Benedetto Wigner revealed in an interview with the media that Ferrari’s upcoming electric cars will retain an engine sound similar to a fuel engine. This initiative aims to provide consumers with a unique driving experience so that they can still feel the dynamics and excitement of traditional cars while driving electric vehicles.
Wigner revealed that Ferrari will launch its first pure electric car in the last quarter of 2025. To this end, they plan to establish a new production base in Maranello, Italy, focusing on manufacturing electric motors, battery packs and power inverters. The decision shows Ferrari's accelerated pace of development in electric vehicles. This move also reflects Ferrari's strategic planning for the future automobile market. As global demand for electric vehicles increases, Ferrari hopes to meet market demand and compete with other automakers by launching electric vehicles. The company hopes to use advanced technology and manufacturing processes to ensure that its first pure electric car reaches
in terms of performance, design and quality. The editor understands that Ferrari predicts that by 2026 By 2020, approximately 60% of its sales are expected to come from pure electric and hybrid vehicles. This forecast shows that Ferrari is working hard to expand its market share by launching a series of high-performance electric supercars and actively respond to the electrification trend of the global automobile industry.
When talking about the driving experience of electric cars, Wigner emphasized that Ferrari is not only making functional electric cars, but also focusing on conveying emotions and providing unique experiences. He said Ferrari's team of engineers is developing a "sound signature" to replicate the iconic roar of a combustion engine and add more personalized elements to electric vehicles.
At the beginning of 2024, Ferrari’s stock price had a good start, and it has now risen by nearly 29%. Last year, Ferrari's share price soared 59%, a performance that was inseparable from the company's record-high earnings last year. This success was aided by a 34% increase in the company's annual net profit, which exceeded the €1 billion mark for the first time.
With the rapid expansion of the electric vehicle market and consumers' pursuit of high-performance electric supercars, Ferrari is expected to leverage its strong brand influence and technical strength to further achieve important breakthroughs in the field of electric vehicles. Ferrari has always been committed to innovation and excellence, and its reputation in traditional car manufacturing makes it a potential leader in electric vehicles. As technology continues to advance and consumers prefer clean energy, Ferrari has an opportunity
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