Apple CEO Cook reiterates the importance of the Chinese market and plans to increase investment

Apple CEO Tim Cook emphasized the importance of the Chinese market in a recent interview and said that the company has plans to further increase investment in China.

Cook highly praised China’s important position in the supply chain and production of Apple products. He particularly emphasized that "on a global scale, no other country's supply chain is comparable to China's." He also highly praised the modernization level and efficient manufacturing capabilities of China's factories.

It is understood that Apple is working hard to achieve the goal of reducing the carbon emissions of all its products to zero by 2030. CEO Cook emphasized that the successful realization of this goal will require China’s support and cooperation. In addition, he also revealed Apple's active investment in the development of generative artificial intelligence (AI).

Although Apple faces some challenges in the Chinese market, such as a 13% year-on-year revenue decline in the fourth quarter of last year, and iPhone sales in the first six weeks of 2024, according to Counterpoint data Sales fell by 24% year-on-year, and market share dropped to 15.7%, but Cook remains optimistic about the long-term prospects of the Chinese market.

At the same time, the sales of Chinese telecom giant Huawei increased significantly by 64%, which undoubtedly brought greater competitive pressure to Apple. Analysts believe that the reasons for the cold sales of iPhone may include intensified competition from Huawei, aggressive pricing strategies of local Chinese manufacturers, and iPhone 15 Compared with previous generation products, the upgrade range is limited and other factors. However, Cook said that Apple will continue to be committed to the development of the Chinese market and respond to current challenges by increasing investment and innovation.

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