Apple may use Baidu AI technology in domestic devices: integrated in iOS 18

It is reported that Apple is looking for local generative AI providers in China, and Apple has discussed using Baidu’s artificial intelligence technology in Chinese devices.

According to the Wall Street Journal, Apple is in talks with Baidu to license its models. This may be an effort to provide Apple customers in China with artificial intelligence needs, as Chinese law requires large models to be approved by its regulators before they are allowed to be used.

So far, domestic regulators have approved more than 40 models, including Baidu’s Wen Xinyiyan.

Earlier this week, news broke that Apple was in talks with Google to license its Gemini model for use in building some of the upcoming iOS 18 versions. Provide support for AI functions. Apple is also said to have had conversations with OpenAI about a possible deal.

As of now, Apple is not believed to have struck a deal with any generative AI provider. Negotiations are ongoing and an agreement may be reached before WWDC in June.

iOS 18 is expected to include many AI features, with some tasks handled on the device and others passed to backend models running in the cloud.

Not only Apple, but also Samsung has reached cooperation with Baidu. At the previous Samsung Galaxy S24 series national new product launch conference, Xu Yuanmo, vice president of user experience strategy of Samsung Electronics Greater China, and Chen Yifan, vice president of Baidu, jointly announced that China’s Samsung and Baidu Smart Cloud have officially formed an AI ecological strategic partnership.

Galaxy AI of Samsung S24 series deeply integrates multiple capabilities of Baidu Wenxin large model. It can not only provide end-side enabled call and translation functions, but also bring users new intelligent summarization, typesetting, etc. Generate AI experiences.

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