iOS 18 will be equipped with generative AI functions, and Baidu's services may be used in China

According to reports, Apple’s recent cooperation discussions with Baidu may mean that Baidu will provide Apple with generative artificial intelligence function support in the Chinese market. Previously, Apple had contacted OpenAI and Google with plans to introduce similar AI features to the iPhone. This cooperation may help Apple expand its AI technology in the domestic market and provide users with more intelligent experiences. This news has drawn attention to Apple’s development strategy in China and also demonstrated Apple’s continued investment and innovation intentions in the field of AI.

iOS 18

Currently, domestic requirements require large generative AI models to be approved by regulatory authorities, and Baidu’s Wen Xinyiyan is on the approval list . Rumor has it that the new iOS 18 will integrate a host of generative AI features involving Siri, Focused Search, Apple Music, Health, Messages, Shortcuts, and more.

iOS 18

There are also reports that the iPhone 16 series has also been upgraded accordingly for AI. The new phone will be equipped with a more powerful neural network engine. This may make some of the generative AI features of iOS 18 exclusive to the iPhone 16 series.

As usual in previous years, iOS 18 will be launched at the Apple Developer Conference WWDC in June, when we will also see more new features unveiled.

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