How will global smartphone sales be in 2024 (mobile phone sales ranking)

The global smartphone sales rankings for 2024 have been released, and major brands have shown different strengths in market competition. According to php editor Banana, the top three smartphones are Apple, Samsung and Huawei. Apple still holds the top spot in terms of sales, Samsung ranks second, and Huawei ranks third. Other brands are also constantly working hard to improve their own strength and compete for better market share. In the future, the smartphone market will still be full of fierce competition, and consumers will have more choices.

Samsung’s shipments were 54.59 million units and 38.91 million units respectively, vivo, OPPO, and Xiaomi. According to the 2023 Q2 global mobile phone sales rankings announced by the research organization Omdia, Huawei occupies the top five, followed by Apple with 48.99 million units and 57.22 million units. And it has become the leader of domestic brands, with vivo surpassing Xiaomi.

7% market share, surpassing Apple and vivo mobile phones, occupying 13. From the data point of view; surpassing Apple, OPPO and Xiaomi, occupying 34% of the market share; ranking No. 3. Huawei’s share exceeds that of Xiaomi; surpassing Huawei, Apple occupies a market share of 15.3%.

However, the Double 12 event in 2023 is very lively, judging from the price and configuration. It seems that major brands have not yet had time to launch new highlight products in terms of mobile phone design and configuration. Apple iPhone 14 Pro Max is even cheaper than Xiaomi 13. In terms of price, Xiaomi 13 has more advantages than Apple iPhone 14 Pro Max in terms of configuration.

We can see that for Double 12 in 2023, according to the sales statistics for the fourth and fifth quarters of 2023, the sales of Apple iPhone14Pro Max have exceeded the Apple iPhone14Pro series. Even surpassing Huawei's iPhone 14 series, which means that Apple's iPhone 14 Pro Max sales may continue to be far ahead.

According to data released by Omdia, in the first nine quarters of 2023, it reached 21.9 million units and is still growing steadily. Domestic smartphone sales reached 15.3 million units, and not only that. The data of brands such as OPPO and vivo are obviously more eye-catching, compared with Apple iPhone 14 Pro Max.

However, the performance of Huawei and Xiaomi is relatively stable. Some brands perform well, while Xiaomi's performance is average. Moreover, it is not as popular as Apple and Apple, but it is not strong in the mid-range market. Its pricing is too high. Although Huawei performs well in the high-end mobile phone market.

Moreover, Xiaomi’s brand appeal has been quite strong recently. Honor and realme are more popular. Among products in the same price range, their mobile phone price/performance ratio is indeed quite good. However, although OPPO and vivo perform well in the high-end mobile phone market.

Regarding the sales statistics for the fifth quarter of 2023, Honor and realme occupy the top two with 34% and 19% market share respectively. For Double 12 in 2023, OPPO and vivo occupy the top two positions with 14% and 19% respectively. We can see that 16% of the market share occupies the top three positions.

The Double 12 event in 2023 seems to be more lively, such as Huawei, for other brands, Xiaomi, etc.

We can see that for the Double 12 in 2023, Xiaomi and vivo performed very well among major brands. There is a sales statistics table for the sixth quarter of 2023.

However, Apple iPhone 14 Pro Max’s sales and market share continue to grow. Ranking third in the world, according to data released by Omdia, Apple’s iPhone 14 Pro Max sales have surpassed Xiaomi’s.

Such as Huawei and Xiaomi, the Double 12 event in 2023 seems to be more lively for other brands.

Honor and vivo also performed quite well. We can see that the sales statistics for the seventh quarter of 2023 are in the sales statistics table.

However, Huawei and Xiaomi have also experienced some decline in the past year. Apple is also making efforts in the high-end mobile phone market and has not launched new products. Xiaomi's sales have declined significantly, mainly due to the high-end mobile phone market.

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