iPhone shipments in China plummeted 33% in February! Will continue to decline

News on March 27, according to foreign media reports, iPhone shipments in China dropped by an astonishing 33% in February this year compared with the same period last year.

This is also the second consecutive month that Apple’s iPhone sales have been declining. According to official data, Apple’s total shipments in January were approximately 5.5 million units, a decrease of approximately 39% from the previous year.

Analysts pointed out that the reasons for Apple’s sales decline are complex and diverse. On the one hand, the late Lunar New Year affects consumers’ purchasing decisions and the overall market performance.

On the other hand, Apple’s performance in the Chinese market has been unsatisfactory since it launched its new model in September last year. As a strong competitor in the high-end mobile phone market, Huawei has taken away a lot of market share from Apple.

In addition, industry experts also believe that Apple’s retail channels in the Chinese market are still digesting inventory in the fourth quarter of last year, which is also proof of recent weak sales.

However, this is just the tip of the iceberg of Apple’s sales slowdown in China. In the next few months, as competition in the Chinese market further intensifies, especially the rapid development of artificial intelligence mobile phones, Apple will face sales challenges The pressure may increase further.

Jefferies analysts led by Edison Lee predicted in a report this week that iPhone sales will continue to deteriorate, predicting that the iPhone market will fall by more than 20% so far this year.

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