Lead the trend and shape the future! 2024 ChinaJoy Fashion·Life Exhibition Area [Trendy Clothing Section] Investment Promotion Launched

As one of the most well-known and influential annual events in the field of global games and digital entertainment, ChinaJoy takes games as its core and covers games, animation, Internet film and music, online literature, e-sports, trendy toys, and smart entertainment. Digital entertainment fields such as software and hardware. The 21st ChinaJoy 2024 will be held at the Shanghai New International Expo Center from July 26th to July 29th. As an important part of the ChinaJoy exhibition, the investment promotion for the 2024 ChinaJoy Fashion·Life Exhibition Area will be officially launched from now on. Businesses are welcome Come to discuss exhibition matters, media cooperation will start at the same time!

As a cultural symbol, clothing trends have often been known to the public in the form of game fashion in recent years. From the early Korean style From online games to the Chinese-style games that can be found everywhere today, the combination of clothing culture and games has long become a powerful tool for major game companies in their external marketing. Using clothing as the red line to realize the emotional connection between manufacturers and players has gradually become a strategy for offline activities of major manufacturers. In addition to improving the level of activities, it also deepens players' understanding of clothing culture.

# With the booming development of the digital entertainment industry, ChinaJoy is not only an activity center for Internet “houses”, but also a Trendy neighborhoods that pop up regularly every year. As the main consumer force in the new era, Generation Z has shown great interest and enthusiasm for the integration of games, fashion, culture and other fields. They are not only loyal fans of games, but also fashion trendsetters and promoters. As an important platform for the intersection of games and fashion culture, ChinaJoy's trendy lifestyle exhibition area gathers many trendy clothing brands to form a high-profile trendy clothing section, bringing a visual and sensory feast to the majority of Generation Z trendsetters.

# In recent years, Generation Z audiences’ attention and love for ChinaJoy has shown explosive growth. In the past few years, many clothing brands including Hengyuanxiang, Peacebird Men's Wear, Lingzhi, Hongxing Erke and other clothing brands have settled in the trendy lifestyle exhibition area. They not only take a fancy to ChinaJoy's influence in the global gaming and digital entertainment fields, but also take a fancy to its ability to attract young people. Huge potential in terms of audiences. Looking back on history, ChinaJoy has not only witnessed the rapid development of the digital entertainment industry, but also built the Chao·Life exhibition area into a comprehensive exhibition area integrating fashion, trends and culture through the integration of fashion trends and dimensional culture; and the launch of the Chao clothing section , it is ChinaJoy’s new attempt and in-depth exploration of cross-border integration, thus bringing a more colorful experience.

As 2024 ChinaJoy approaches, the investment promotion work for the Chao·Life exhibition area is also in full swing. We hereby sincerely invite more well-known brands and media at home and abroad to come and witness the expansion of this trend position, join hands to create a new chapter, and lead the new trend!

2024 ChinaJoy Chao Life Exhibition Area Exhibition Cooperation, please consult the organizer staff:

Exhibition Sponsorship

Ms. Wang: 86-13910697624

E-mail ：yvonne_wang@howellexpo.net

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