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BBC abandons plan to use AI-generated content to promote Doctor Who after fan complaints
BBC abandons plan to use AI-generated content to promote Doctor Who after fan complaints
According to the British media The Register, the BBC used AI-generated content to promote the "Doctor Who" plan, which has previously been protested and complained by fans of the product.
This website noticed that as a long-running science fiction TV series, "Doctor Who" itself contains a lot of AI-related content. On the other hand, the application of AI is sparking heated debate in the film and television media circles, which also led to last year's Hollywood actors' strike.
According to the Internet Archive's archive of the announcement at the time, the BBC marketing team plans to first manually write "Doctor Who" related notification push notifications and email subject lines. Wait for a draft of the promotional content, and thenuse generative AI to polish it. Only after manual review and approval by the team, the relevant content will be online.
The BBC marketing team will measure the success of the application of AI through part of the data on the click-through rates of these contents on various channels.
The marketing team executive said that this will be its first generative AI application test, because "Doctor Who" is a key focus of the team and the BBC Public Service Department.
The injury plot of this veteran drama has triggered widespread criticism. Amid the public controversy, the BBC first withdrew the announcement and recently formally apologized for it.
The BBC said: "We followed all BBC editorial compliance processes [in using generative AI] and the final text was verified and signed off by a member of the marketing team before being sent. We have no plans Doing it again to promote Doctor Who."
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