incredible! Nowadays, AI-generated videos have evolved to the point where people don’t believe they were generated by AI. (This is really not a matryoshka doll)
Recently, a short video advertisement has caused heated discussion on the Internet. The host in the video passionately recommends the product, and the expression is contagious, which deeply attracts the audience.
As a result, the blogger accidentally sighed: "Family, this is generated by AI, it's so crazy." It instantly caused an uproar, and netizens: wait. Is this AI? ? ? ?
In desperation, the blogger was forced to record a video to prove himself.
Come and see, can you believe this was generated by AI?
, duration 00:45
No matter the mouth shape or movements, it perfectly matches what she said. Some netizens also cueed Douyin (doge).
Netizens’ doubts mainly focus on two aspects:
1. This is a real person, not generated by AI.
2. This is a new marketing operation, sponsored by an AI company.
In this regard, the blogger clarified one by one.
First of all, this is indeed made with AI, but it needs to be given appropriate prompts. The video looks real because she adjusted the script for the AI model.
Careful netizens will find that the connection between sentences and facial expressions are not very natural, and there is even a slight feeling of frame dropping.
Some people in the industry pointed out that this is 100% AI-generated voice and lip synchronization, and there are limited actors and scenes to choose from.
cannot be built from scratch like Runway and Sora.
#And just run the video detection tool to detect that it is Fake.
Secondly, this is not a commercial cooperation. She just discovered it by accident while playing with AI tools, but what is certain is that Arcads has made a lot of money with this product.
Because the production cost is really not cheap...about 10 videos cost $100.
In addition, she also said that in the past few hours, she had seen two AI-generated car advertisements.
In any case, this advertisement did have an effect.
Some netizens said: So do they really not sell wet wipes? I really want...
In this case, you might as well learn about this product called Arcads.
In short: it can use AI to generate UGC videos.
Currently, they have produced more than 5,000 advertisements, including well-known brands such as Duolingo and Spotify, something like this.
It supports 40 languages including Chinese, and the average video generation time is about two minutes and 30 seconds.
The official website shows that you must pay before you can use it. There are three main price points:
The cheapestStarter package is 100 per month Euro, can generate 10 advertising videos and provide more than 30 AI actors to choose from.
The generated video can be directly used for commercial purposes.
If you are not satisfied with the video, you can edit it yourself, such as changing the speed and tone of speech, changing actors, etc., or you can edit it for them. They will be finished in about 1 week and cost 80 euros per video.
This price is indeed a bit expensive~
Arcads is a company from France. The two founders, Dylan Fournier and Romain Torres, started their businesses continuously. repeatedly.
It can be seen from the Arcads official website that the product is still affiliated with the Freshr company founded by the founder.
Just a week ago, this product’s ARR exceeded $500,000.
One of the founders shared his entrepreneurial experience on social networks: how insights changed their lives.
A few years ago, the usage rate of Messenger chatbots was ridiculously high. They believed that this had completely changed the way of information consumption, so they decided to start a business and established HelloFreshr, which quickly gained hundreds of thousands of users. However, the business model was very complicated. challenge.
Then they saw the explosive trend of health apps and created WeFast App. In just one and a half years, it has accumulated 1 million female users.
After selling their entrepreneurial project, they aimed at video generation, and Arcads came into being.
In fact, in addition to Arcads, there are actually many similar AI advertising generation tools.
Okay, do you know any other useful tools? Feel free to share it with us.
Reference link:
[1]https://www.arcads.ai
[2]https://twitter.com/arcads_ai/with_replies
[3]https://supertools.therundown.ai/content/arcads
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