Zhao Changjiang, General Manager of BYD Denza: Competition among new brands of automobiles has entered the knockout rounds, and traditional brands may become the dominant ones.

According to news on March 28, BYD Managing Director Zhao Changjiang said in a recent interview that the competition for new energy brand cars has entered a fierce knockout stage. He believes that new energy brands entering the market at this stage may be the last. A batch.

Zhao Changjiang emphasized that the influx of new power brands is coming to an end. For these emerging brands, they will face more intense market competition. In this context, traditional brands with profound automobile manufacturing experience, such as BMW and Audi, have demonstrated strong risk resistance and all-round strength.

As the data editor understands that in key links such as technology, cost and supply chain, these traditional brands are occupying a leading position in the competition with their excellent products and long-term accumulated brand effect. significant advantages. Therefore, Zhao Changjiang predicted that in the next market competition, many new power brands may be difficult to maintain and face the risk of being eliminated.

Traditional brand management has decades of industry accumulation. Due to its huge scale and resource advantages, it may further consolidate its position in the fiercely competitive market, forming a "big fish eats small fish, fast fish eats slow" fish” competitive landscape. This also heralds that the automotive industry will usher in a major reshuffle of traditional and emerging forces.

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