Nezha CEO Zhang Yong: Learn from Lei Jun and reshape marketing strategies

According to news on March 31, automobile CEO Zhang Yong issued a statement on social media today, calmly accepting criticism from Zhou Hongyi, founder of 360 Group and Nezha Auto investor, and stated that he would learn marketing strategies from Xiaomi’s Lei Jun. Zhang Yong believes that this kind of learning is not shameful, but will help the further development of Nezha Automobile. He revealed that the three models of Nezha X, Nezha GT and Nezha S that are already on the market will be re-launched in the second half of the year to better tell the brand story and product highlights.

#Which car marketing methods has Zhou Hongyi criticized during a live broadcast? It is also suggested that executives should learn from Xiaomi’s Lei Jun and launch more Lei Jun learning programs. Zhang Yong responded positively, showing his open and enterprising entrepreneurial spirit.

This is not the first time Zhang Yong has talked about marketing-related topics in public. In December last year, he posted a message asking netizens to discuss how to build the Nezha GT into a hot model with monthly sales of more than 5,000 yuan. Since then, he has bluntly pointed out the company's marketing shortcomings and said that he will carry out drastic reforms.

In 2023, although Nezha Automobile is facing huge market pressure, it has not been discouraged. Instead, it has conducted deep self-reflection and proposed a series of measures including improving marketing communications and user communication methods. A series of reform measures. Although the delivery volume of its entire series reached 127,496 units, it fell by 16.16% compared with last year, and the results did not meet expectations. From the new strategy of ranking first in sales in 2022 to falling to fifth in 2023, Nezha Automobile is facing considerable market pressure. Zhang Yong recognized this, began to conduct a profound self-examination, and proposed a series of reform measures including improving marketing communications and user communication methods.

In order to regain his momentum, Zhang Yong announced that he will concurrently serve as the general manager of the marketing company in 2024 to conduct a comprehensive reform and reorganization of the marketing system. He hopes that through these measures, he can lead Nezha Automobile out of the trough and regain its place in the market.

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