Ford China appoints Jia Mingdi as president of Lincoln China; Zhu Meijun will retire

Ford Motor (China) Co., Ltd. (hereinafter referred to as: Ford China) announced today that Dr. Jia Mingdi will succeed Ms. Zhu Meijun as President of Lincoln China with immediate effect, reporting to Ford China President and CEO Wu Shengbo and Lincoln Global President Dianne Craig.

Jia Mingdi

Zhu Meijun, the current president of Lincoln China, will officially retire from the company on May 1. Within the next month , Zhu Meijun will report to Wu Shengbo as a senior consultant and assist in the smooth handover of work.

"Jia Mingdi has rich experience in China's automobile sales, marketing and network development management fields, and also has a very deep understanding of the development trends of China's luxury car market," Wu Shengbo said, "I believe that Jia Mingdi By joining Lincoln China, Ming Di will use his experience to accelerate the renewal and transformation of the Lincoln brand, launch better products, continue to improve the 'Lincoln Way' service experience, further deepen cooperation with dealers, and redefine the The new American luxury represented by the Lincoln brand strengthens the high-quality development of Lincoln's business."

Before joining Lincoln China, Jia Mingdi worked for SAIC and served for a long time in the leading domestic joint venture-SAIC Volkswagen. , holding a number of senior management positions including General Manager of SAIC Volkswagen’s Audi Business Unit, Executive Deputy General Manager of Marketing and Sales of SAIC Volkswagen, and General Manager of Shanghai SAIC Volkswagen Sales Co., Ltd.

Zhu Meijun

"We are very grateful to Zhu Meijun for the past 28 years for Ford in China and Asia Pacific, as well as the Lincoln brand. She has made outstanding contributions to business development in China," Wu Shengbo said. "During her tenure as president of Lincoln China, she led the team to launch a variety of Lincoln electric hybrid products with customer value as the core. She insisted on value marketing and refused to exchange price for volume. Promote the comprehensive upgrade of the 'Lincoln Way', provide users with a product experience that exceeds expectations, and successfully lead the Lincoln brand to cross the 500,000 sales mark, laying a solid foundation for the high-quality and sustainable development of the Lincoln brand. We also I wish Zhu Meijun all the best in the future and fully enjoy the happy time with her family."

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