From GDC to ChinaJoy, look forward to a hardcore summer for gamers

Recently, the 2024 Game Developers Conference (GDC) concluded successfully, and Larian Studio’s “Baldur’s Gate 3” won the title of GDC’s best game of the year. This award marks that the game has officially entered the "Grand Slam" list in the gaming industry, following "The Elder Scrolls V: Skyrim", "The Legend of Zelda: Breath of the Wild" and "Elden's Ring". , the fourth game to win the annual best masterpiece in the four major fields of TGA, GDC, DICE and Golden Joystick, is well-deserved. Larian CEO Swen Vincke also expressed his enthusiasm for making real-time strategy games.

In addition, with the release of the GDC 2024 "Game Industry Status Report", some attention-grabbing game development content and opinions have been disclosed, such as game developers People are paying great attention to the follow-up model of Nintendo Switch, Switch 2. Based on a survey of more than 3,000 developers, the report indicates that 8% of developers are developing games for Switch successor models, and 18% are cooperating with Switch. At the same time, 32% of developers expressed interest in subsequent Switch models, while 25% are still interested in the current Switch. These data not only demonstrate Nintendo’s strong influence among game developers, but also indicate that the new generation of consoles will bring exciting gaming experiences and innovations.

At the same time, there are constant rumors about new consoles such as PS5 Pro and Xbox handheld console. Various new games are being released one after another. 2024 is very likely to become another year in the gaming industry. A prosperous year. For console gamers, this is a positive sign and makes people look forward to the arrival of more exciting games - spring has arrived and summer is not far away. This industry boom is expected to reach its peak in mid-summer. The ChinaJoy exhibition held in midsummer every year is undoubtedly the right time and will become an excellent stage for major game manufacturers to showcase their capabilities and attract attention.

As one of the most well-known and influential annual events in the global gaming and digital entertainment fields, the 21st ChinaJoy 2024 will be held from July 26 to It was held at the Shanghai New International Expo Center on July 29, and a new exhibition slogan was announced: "Travel" is where the original intention is, and there is endless excitement! (English translation: Stay True, Game On.) The organizers of the exhibition will continue to strengthen the exhibition's game-centered positioning, further upgrade the exhibition's various functions, and attract more core game users to visit the exhibition through a series of measures. 2024 ChinaJoy will closely focus on the current hot spots in the game industry and cooperate with the product promotion demands of the majority of game exhibitors. It will make a new planning and layout for the overall category classification and exhibition area setting, pay more attention to the game experience, and strive to make global industry exhibitors more Targeted and more accurate reach and coverage of target user groups, especially core game players and Generation Z people. On this occasion, ChinaJoy will build a hard-core game themed exhibition area for the first time, aiming to further strengthen the game attributes of the ChinaJoy exhibition. It will set up an exclusive area for hard-core games based on game categories. Through immersive game trials, you can intuitively understand and experience the latest games. Game works create a cooler and more hard-core game atmosphere, and build the best experience and social scene for core users of offline games.

The hardcore game theme exhibition area will mainly display console and PC games. The target audience is very clear and has extremely high requirements in terms of product details and depth, further highlighting its important value in the gaming industry. Through the immersive experience, players can fully appreciate the excellent performance of the game in terms of picture quality, sound effects and operation; the diverse interactive links allow players to deeply explore the fun and charm of the game - the purpose of this global game feast In creating an excellent display and communication platform, we will bring together outstanding game works from all over the world, covering a variety of genres and platforms. The exhibition organizers work together with professional game media to help game manufacturers accurately reach core players through precise publicity. The four-day exhibition will be full of exciting activities and generous benefits, which will definitely ignite the enthusiasm of players and enjoy this new game-themed feast! The investment promotion work for the 21st ChinaJoy in 2024 has been fully launched. Enterprises in the industry are welcome to contact the organizer to inquire about participating in the exhibition. We sincerely invite domestic and foreign industry companies and players to attend the grand event and share the prosperous times! I believe that 2024 ChinaJoy will become an annual event that attracts the attention of global gamers! Let us stick to the original intention of gaming and create a diverse and happy time together! The original intention of "traveling" is there, and the excitement is endless! Multiple resonances, endless fun in "touring"!

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