Omdia: Samsung Display's shipment share of small and medium-sized AMOLED panels fell below 50% for the first time, and domestic manufacturers are gradually rising

News from this site on April 1, according to Omdia’s latest "Small Medium Display Market Tracker" (small and medium-sized panel market tracking report), In 2023, global small and medium-sized (9.0 inches and below) AMOLED panels The total shipment volume (including flexible OLED and rigid OLED) reached 842 million pieces, a year-on-year increase of 11%.

Due to the surge in shipments of AMOLED panel manufacturers in mainland China, Samsung Display’s market share of small and medium-sized AMOLED panels fell below 50% for the first time in 2023, while Chinese panel manufacturers BOE and Visionox , Tianma, etc. continue to grow in this field.

This site organizes the market share of each company as follows:

• Samsung Display is a manufacturer giant in the AMOLED panel market, with shipments reaching 357 million units in 2023 , continues to maintain its leading position, but its market share drops from 56% in 2022 to 43% in 2023.

• BOE ranked second, with its share rising to 15% from 12% in 2022;

• LG Display ranked third, with its share falling from 11% to 10%;

• Visionox, ranked fourth, achieved growth, with its share increasing from 6% to 10%. 9%;

• Tianma also increased from 4% in 2022 to 8%, ranking fifth.

##▲ Picture source Omdia

Omdia research manager Hiroshi Hayaser said: The production capacity of Chinese AMOLED manufacturers and product quality have been improved, and it is rapidly receiving orders from more and more domestic smartphone brands. Moreover, it will be difficult for Samsung Display to maintain its previous orders of AMOLED panels from Chinese smartphone brands.

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