What are the requirements for live streaming on Douyin?

Douyin live streaming needs to meet the following requirements: activate Douyin permissions, sign an e-commerce platform, provide a business license, have high-quality product sources, have excellent anchor qualifications, complete live broadcast equipment, professional content planning, strong operational capabilities, and provide Improve after-sales protection.

Conditions for Douyin live broadcast to bring goods

Douyin live broadcast to bring goods needs to meet the following conditions:

1. Open Douyin permission

• Real-name authentication personal or corporate account
• The account number of fans must reach more than 1,000
• Complete E-commerce delivery training

#2. Sign an e-commerce platform

• #Sign up with an e-commerce platform that officially cooperates with Douyin, such as Douyin Xiao Store, JD.com, Taobao, etc.

3. Business license

• Provide a legal business license or individual business license

4. Source of high-quality products

• Ensure that the source of the product is formal and has legal qualifications
• The quality of the product passes the test and is in compliance with the Douyin platform’s delivery requirements Rules

5. Anchor qualifications

• Anchors must have certain eloquence and live broadcast experience
• Understand relevant product knowledge and lead Cargo skills

6. Live broadcast equipment

• Stable network environment
• Clear camera equipment
• Professional lighting and sound equipment

7. Content planning

• Prepare high-quality live broadcast content, including product selection, scripts, interactive sessions, etc.
• Understand the traffic patterns and recommendation mechanism of Douyin platform

8. Operational capabilities

• Master live broadcast operation skills, such as traffic drainage , conversion, repurchase, etc.
• Understand data analysis and optimize live broadcast effects

9. After-sales guarantee

• Provide complete After-sales service to protect consumer rights
• Promptly handle after-sales issues such as returns, exchanges, refunds

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