What are the conditions and fees for joining Xiaohongshu? How to settle in and open a store?

php editor Zimo will provide you with a detailed analysis of Xiaohongshu’s conditions and fees. Xiaohongshu is a social e-commerce platform focusing on fashion, beauty, lifestyle and other fields. For users who want to create a store on Xiaohongshu, entry conditions and fees are key considerations. Understanding these conditions and fees can help users better plan their entry plans and budgets, so as to better conduct business on Xiaohongshu. Next, we will analyze it for you one by one.

1. What are the conditions and fees for joining Xiaohongshu?

Entry conditions

Xiaohongshu has relatively strict conditions for merchants to enter, which mainly include the following aspects:

(1) Formal qualifications: merchants need to provide a business license and other relevant licenses to ensure legal and compliant operations.

(2) Product quality: Merchant’s products must have certain quality assurance and meet the tastes and needs of Xiaohongshu users.

(3) Brand influence: Merchants need to have a certain brand awareness and influence to attract more users to pay attention and purchase.

(4) Content innovation capabilities: Merchants need to be able to continuously innovate and launch attractive content to effectively interact with users.

Fees

Xiaohongshu charges a certain fee for merchants to settle in. The specific fee standard depends on the scale of the merchant and the mode of cooperation. Generally speaking, merchants can choose the following cooperation methods:

(1) Brand settlement: Brand settlement means that the merchant signs a long-term cooperation agreement with Xiaohongshu. The merchant needs to pay a certain fee and obtain Xiaohongshu A series of service support provided, such as store design, promotion resources, etc.

(2) Cooperation activities: Merchants can choose to participate in Xiaohongshu’s cooperation activities. According to the specific cooperation content and promotion effects, merchants need to pay corresponding fees.

(3) Paid promotion: Merchants can choose to conduct paid promotion through the Xiaohongshu platform to gain more exposure and user traffic. The cost depends on the form and duration of the promotion. Merchants can choose a suitable promotion plan according to their own needs and budget.

2. How to settle in and open a store?

Login and register

You need to download the Xiaohongshu APP and complete the registration, filling in relevant personal or business information.

Submit application

After logging in, you can click the "My" button in the upper right corner of the page, select "I want to settle" in the pop-up menu, and then fill in the corresponding information according to the system prompts Registration application information, including personal or corporate information, store name, business scope, etc.

Audit and Signing

After submitting your application, Xiaohongshu will review your store. After passing the review, Xiaohongshu will sign a settlement agreement with you and provide corresponding store opening guidance and service support.

Store Operation

After successfully settling in, you can set up store information, upload products and promotion content according to Xiaohongshu’s guidance and requirements, interact with users, and use Xiaohongshu to Book platform for sales and promotion.

Xiaohongshu is a unique social e-commerce platform with a large user base and rich merchant resources. By understanding the entry conditions and fees of Xiaohongshu, we can better plan our entry plan and open our own store on the platform. By cooperating with Xiaohongshu, merchants can leverage the platform’s influence and user traffic to enhance brand awareness and achieve sales growth.

The above is the detailed content of What are the conditions and fees for joining Xiaohongshu? How to settle in and open a store?. For more information, please follow other related articles on the PHP Chinese website!