Samsung Lu Taiwen announces Design Identity 5.0 design concept: essential, innovative, and harmonious

According to news on April 8, Samsung Electronics recently issued a press release. Lu Taiwen, president of the company’s mobile division, talked about Design Identity 5.0 and proposed a new Essential∙Innovative∙Harmonious core concept that will be implemented into its mobile phones and smartphones by 2030. on products such as wearable devices and televisions.

Source: Samsung press release

Lu Taiwen said that Samsung has redefined its design concept and re-outlined its development vision for 2030. He said: "Samsung Design Identity 5.0 It points out a new design direction, allowing us to clarify our future goals and keep moving towards them.” Lu Taiwen said that Samsung has established a total of 7 design studios around the world with more than 1,500 professional designers. Lu Taiwen said that the design philosophy since its establishment in 1996: "Inspired by Humans, Creating the Future" (Inspired by Humans, Creating the Future) has never changed, but through the change of Design Identity, this concept can be interpreted more clearly. Attached is the promotional history of previous versions of Design Identity as follows: Design Identity 1.0 (2001-2005): Simplicity with Resonance Design Identity 2.0 (2006-2010): Create an Emotional Journey Design Identity 3.0 (2011-2018): Make It Meaningful Design Identity 4.0 (2019-2022): Be Bold. Resonate With Soul Innovation, resonating with the soul) Design Identity 5.0 (2023-2030): Essential∙Innovative∙Harmonious. (Essential·Innovative·Harmonious)

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