Dongfeng Nissan's March passenger car sales reached 56,486 units, executives admitted that the Chinese market is still complex and volatile

Nissan Motor Company announced its March performance in China today. Its two major business segments, passenger cars and light commercial vehicles, achieved a total sales volume of 659,914 vehicles in the month. This data not only demonstrates Nissan's stable performance in the Chinese market, but also reflects its continued investment and emphasis on the Chinese market.

According to reports, Dongfeng Nissan (including Nissan, Venucia and Infiniti brands) achieved sales of 56,486 vehicles in March, becoming the main force in sales that month. The light commercial vehicle business segment (Zhengzhou Nissan) also contributed to sales of 3,428 vehicles, demonstrating Nissan's steady development in the commercial vehicle field. According to the editor's knowledge, from January to March this year, Nissan's cumulative sales in China (including passenger cars and light commercial vehicles) have reached 167,291 units. This achievement undoubtedly laid a solid foundation for Nissan's full-year performance in the Chinese market. .

Senior Vice President of Nissan Motor Co., Ltd., Chairman of the Nissan China Management Committee, and President of Dongfeng Motor Co., Ltd. Shohei Yamazaki expressed his affirmation of this performance. He pointed out: "In the first quarter of 2024, the situation in the Chinese market remains complex and changeable, but Nissan has successfully achieved steady growth in sales by continuously optimizing its product structure and improving service quality. In the future, we will continue to fulfill our obligations to Chinese consumers Our commitment is to provide more diversified and high-quality products and services.”

At the same time, competition in the Chinese automobile market is becoming increasingly fierce. Car companies such as GAC Toyota and Honda also recently announced sales data for March. Although the sales performance of various car companies are different, they all show a positive attitude and firm confidence in the Chinese market. The two Japanese auto giants, Nissan and Honda, have also reported that they are considering cooperating to launch more affordable electric vehicles, which will undoubtedly further intensify competition in the Chinese electric vehicle market. Despite the differences, the sales performance of GAC Toyota, Honda and other car companies have demonstrated their positive attitude and firm confidence in the Chinese market. The cooperation between Nissan and Honda, the two Japanese auto giants, will also have a positive effect in promoting the promotion of more affordable electric vehicles, which will undoubtedly further intensify competition in the Chinese electric vehicle market.

Faced with fierce market competition, Nissan will continue to adhere to the innovation drive and continuously improve product competitiveness and brand influence. In the future, we have reason to believe that Nissan will achieve even better results in the Chinese market.

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