To create a safe and comfortable living environment, Panasonic released its WS business strategy at the 2024 Refrigeration Exhibition

On April 8, the 2024 China Refrigeration Exhibition kicked off at the China International Exhibition Center (Shunyi Hall). Panasonic participated in the exhibition with the theme of "Going to New Territories - Creating the Future with Green Intelligence", bringing products, technologies and solutions related to air conditioning, fresh air and floor heating. It also held the 2024 Panasonic Housing and Construction Space Strategy Conference on April 9. Focus on releasing Panasonic Group's China strategy and Wellness Smart (WS) business strategy, and introduce the latest business results.

Picture: Panasonic booth at the 2024 China Refrigeration Exhibition

From "dual carbon goals" to "high-quality development", from "smart home" to "silver hair" "Economy"... These keywords have become hot topics of discussion recently, reflecting Chinese consumers' pursuit of a better life and their expectations for high-quality social and economic development. As a company that works with China's reform and opening up, and facing a sustainable future, Panasonic Group is continuing to play a role in Chinese society and consumers by promoting "environmental" contribution businesses and providing comfortable "life" businesses. Tetsuro Honma, global vice president of Panasonic Holdings Co., Ltd. and general representative of the group in Northeast Asia in China, said that Panasonic is developing three major businesses in China: "healthy smart living space", "new energy auto parts" and "intelligent manufacturing", and the business scale has reached 1280 100 million, in the future, in the field of "healthy smart living space", Panasonic will leverage its experience in the Suita sustainable development community in Japan, which has entered an aging society earlier, and combine it with Panasonic's world's first healthy living laboratory - located in Beijing. The health factor technology verified by the WELL laboratory further makes proposals for building an all-age symbiotic community in China.

Picture: Tetsuro Homma, Global Vice President of Panasonic Holdings Co., Ltd. and General Representative of the Group in Northeast Asia of China The stylish design integrates the three key elements of healthy life: air, water and light. By providing the "safe, secure and comfortable" living space that consumers yearn for, we are committed to creating the No. 1 brand of healthy elderly care. Masaharu Nakayama, executive vice president of Panasonic China Northeast Asia Company and general manager of the Housing and Construction Space Division, introduced Panasonic’s WS business strategy and future prospects in detail. In order to provide "a space that extends healthy life by 10 years" and "transform from simply selling goods to providing space value", Panasonic's Housing and Urban-Rural Space Division has launched a concrete project to work with B2B channel partners to build WST (Wellness), which focuses on smart and healthy neighborhoods. There are two major business models: Smart Town (Intelligent Healthy Living) business and WSH (Wellness Smart House Panasonic Smart Health Space) business, which provides Panasonic's unique one-stop living space proposal and decoration experience for the renovation and decoration market. Among them, WST's business focuses on the fields of health care, cultural tourism, and healthy apartments, and has successfully built 35 national projects such as Yada Panasonic Community, Tiantai Mountain Leai Art Town, and Chengdu Dongchuang Guoguo Apartment.

Against the backdrop of the slowdown in the real estate market, Panasonic's WS business has grown steadily. During the period from 2021 to 2024, the compound growth rate is expected to reach 190%. Finally, Zhongshan Zhengchun said that with the continuous development of business partners and the expansion of one-stop flagship store outlets, the business scale of WS in 2025 will triple that of 2024.

Picture: Masaharu Nakayama, Executive Vice President of Panasonic China Northeast Asia Company and General Manager of the Housing and Construction Space Division

Finally, Panasonic China Northeast Asia Company Jun Matsui, general manager of the air-conditioning and fresh air business of the Housing and Urban-Rural Space Division, focused on issues such as improving air quality and healthy water use that Chinese consumers are generally concerned about, combining Panasonic's unique centrifugal water crushing and humidification technology, as well as Nanoyi™ and Ziano's The sterilization and odor removal technology proposes healthy and energy-saving living space solutions from the perspective of adapting to China's climate and living habits of various places. Matsui Jun focused on the 6 constant climate station products equipped with these advanced technologies, which have attracted widespread attention since the first generation was launched in March 2021 and the second generation in November 2022. In the future, it will further move towards the linkage of air, water and light. expand. The comprehensive control panel of the 6 constant climate station, which will be launched in April 2024, can also freely switch the air conditioner and floor heating on and off. In winter, "floor heating and humidification" can be used to achieve a comfortable warming effect, and in summer, "air conditioning dehumidification" can be used to achieve a comfortable and refreshing effect. With the continuous upgrading of 6 Heng Climate Station, it has been invested in 15 residential projects with approximately 9,000 units, including Yada Panasonic Community, Beijing Construction Real Estate Xihua Terrace, and Qingdao Zhongde Future City. By 2023, approximately 9,000 residential projects have been completed. 3,000 units, and is expected to achieve more than 6 times growth to 20,000 units in 2026.

Picture: Jun Matsui, General Manager of Air Conditioning and Fresh Air Business of Panasonic China Northeast Asia Company and Housing and Construction Space Division

This Panasonic booth has three main areas: Green Realm, Innovation Realm, and Technology Realm. Through the exhibition of 6 Constant Climate Station 2.0 (connected to floor heating module), central air-conditioning commercial multi-connected G series 8X, Panasonic Yu Oxygen Major products such as air conditioners and Panasonic air source heat pump heating series create a new future living space that is smart, energy-saving and energy-efficient for consumers. It also brings four-way ceiling units, central air-conditioning commercial frequency conversion CE series, and a new generation of advanced DC motors. New products such as heat exchangers (fresh air zone control) were first exhibited for the first time. The Panasonic booth also has interesting interactive experiences such as central air-conditioning light sound experience, Nanoyi™ black technology deodorization experiment, full heat exchanger element heat exchange experiment, mini full heat exchanger air volume experiment, water purification and soft water experience, etc. Booth 2 The building also has an immersive experience space full of water, light and air atmosphere, where you can experience the effect and charm of Panasonic products up close.

Picture: Panasonic booth at the 2024 China Refrigeration Exhibition

In the context of the "3060" dual carbon goals, Panasonic will continue to practice "green and smart manufacturing" With the environmental vision goal of "Creating the Future", we integrate environmental protection concepts with business strategies, support sustainable development through practical actions, and make due contributions to the realization of a decarbonized society, the high-quality development of China's social economy, and the improvement of good living standards.

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