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It's finally announced! Blizzard, NetEase are back on good terms, and the Chinese server is officially back
It's finally announced! Blizzard, NetEase are back on good terms, and the Chinese server is officially back
Today (April 10), the Dragon Month and Dragon Day in the Year of the Dragon, Blizzard China officially announced, “Blizzard Entertainment and NetEase are pleased to announce today that the two parties have reached an updated agreement based on their cooperation over the past 15 years. Game publishing agreement to bring Blizzard games back to our Chinese players.”
Blizzard Entertainment and NetEase renew agreement to bring beloved games back to China ;
Microsoft Games and NetEase launch broader cooperation
Blizzard’s games will return to the Chinese mainland market starting in the summer of 2024
Microsoft Games and NetEase have deepened their cooperation and formed a strategic partnership to try to introduce NetEase's new games
to Xbox consoles and other platforms
Irvine, California , Redmond, Washington, and Hangzhou, Zhejiang Province/--Blizzard Entertainment, Microsoft Games and NetEase (NASDAQ: NTES, Hong Kong Stock Exchange: 9999) jointly announced today that Blizzard Entertainment's The game works that are loved by millions of local players will gradually return to the Chinese mainland market starting this summer according to the updated game distribution agreement.
After continuous discussions over the past year, Blizzard Entertainment and NetEase are very pleased to have reached an agreement to continue to provide services to Chinese server players in the future, and solemnly reiterate their commitment to providing an excellent gaming experience.
The updated game publishing agreement will cover all national server games played by players under the previous agreement: "World of Warcraft", "Hearthstone", and other games based on "Warcraft", "Overwatch", "Diablo" and "StarCraft" are series of games in their respective game universes. Based on the past fifteen years of cooperation, Blizzard and NetEase are working hard to formulate a return plan and will announce more details in the future.
In addition, Microsoft Games and NetEase have also reached an agreement to try to bring new NetEase games to Xbox and other platforms.
Johanna Faries, President of Blizzard Entertainment, said: "My colleagues at Blizzard are very happy to partner with NetEase again to work together to bring an excellent gaming experience to Chinese players. We are very grateful to the Chinese player community for many years. With the passion shown for Blizzard games, we will focus on bringing our game world back to players with excellent quality and dedication."
Ding Lei, CEO and Director of NetEase, said: "Celebrating We've partnered and we're excited to begin the next chapter, built on trust and mutual respect, to serve our users in the unique community we've built together. We remain steadfast in our commitment to providing even more excitement , a more creative entertainment experience. We are pleased to see that both parties can actively collaborate, encourage and strengthen cooperation to bring the joy of gaming to the community."
Phil Spencer, CEO of Microsoft Games (Phil Spencer) said: "Blizzard and NetEase have done a great job to reaffirm our commitment to players. Blizzard's game world has been a part of local players' lives for many years. Let Blizzard's legendary games return to China, and at the same time Exploring how to bring more new games to Xbox demonstrates our commitment to bringing more games to more players around the world."
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