Accompanying players for 15 years, Shengqu Games' 'Aion” anniversary event reaches new heights of popularity

As the spring breeze gently opens the chapter of April, the classic MMORPG game "Tower of Aion" operated by Shengqu Games, a subsidiary of Century Huatong (SZ.002602), has ushered in its annual event again. Anniversary celebration. With the launch of the new version of the nostalgic version 2.85 "Endless Battlefield", the new server "Tiger Leap and Dragon Teng" with special gameplay, and a series of anniversary welfare activities, this game once again demonstrated its strong appeal to users—— Thousands of people queued up outside the game, and it was so crowded inside that no one could be seen.

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Players participating in the anniversary GM online interactive courtesy event in "Tower of Eternity"

And there are so many people The hot scene is actually just a silhouette of every version update or large-scale event in the 15-year development process of "Aion". As a popular MMORPG game that has accompanied players for 15 springs, summers, autumns and winters, "Aion" has maintained a stable update rhythm over the years and continues to introduce new content that keeps pace with the times. From the original "Fortress" "Coiling Dragon" to today's "Apsalanta: Leap", every version change is a comprehensive upgrade and optimization of the game. The uniqueness of the nostalgic version's innovation and special servers brings more choices and diverse gaming experiences to players.

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The new version of "Aion" nostalgic version "Endless Battlefield"

In the "Aion" nostalgic version In the recently launched version 2.85 of "Endless Battlefield", in addition to adding a large number of new maps, equipment, skills, and the new world fortress Apeta Beluslan, it also launched a new multiplayer cooperation that is more difficult and tests teamwork. Copy Lament Wall. This copy has ultra-high difficulty and diverse combat modes, which will test players' teamwork and combat skills. The addition of this high-difficulty challenge dungeon not only improves the playability of the game, enriches the strategic level of the game, but also further promotes communication and cooperation among players. In addition, the wild card skill gameplay added to the newly opened special new server "Dragon Tiger Leap" not only delights old users, but also wins the reputation of the new generation of users. In this server, players finally have the opportunity to learn representative skills of other professions and experience unprecedented combinations of moves. This innovative move not only breaks the inherent boundaries between professions, but also allows players to create their own unique fighting style.

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"Tower of Eternity" opens a new server with special features "Dragon and Tiger Leaping"

"Tower of Eternity" can keep pace with the times The continuous evolution is undoubtedly its trump card weapon that can stand out in the fierce competition in the game market and attract the love and following of countless players. The ability to achieve this is due to Shengqu Games' always maintaining a "people-oriented" operation philosophy, that is, insisting on creating content around the needs of players and constantly bringing better gaming experiences and services to players.

Now that the existing market is dominated, with the increasing variety of game types and the continuous improvement of player needs, competition in game quality and gameplay has already reached a fierce stage. In this context, operational strength has become a key factor in determining the influence and vitality of a game product in the industry. Especially for end game products, since games have a more complex and in-depth gameplay system and a large number of user groups compared to mobile games, this requires game companies to have rich operational skills to ensure that they continue to meet the needs of users. , allowing the game to have a more long-term and stable development curve.

Shengqu Game Sprout Studio, as the operating team behind "Tower of Aion", is also responsible for many time-honored classics including "Bubble Hall", "Maplestory" and "Rainbow Island". He has accumulated rich experience in long-term operations. Hu Chanjun, general manager of Shengqu Games Germination Studio, said that in order to successfully operate the game in the long term, we must first make the concept of the product younger, face players with a young face, and impress players with mature gameplay. Secondly, it is necessary to achieve "heart-for-heart", be friends with the players, and listen carefully to what they want.

Looking back at the operating history of "Aion" over the years, we can see that this product, both inside and outside the game, is constantly innovating and changing based on the trendy culture and aesthetics favored by contemporary young users. Whether it is cross-border cooperation with brands such as Microsoft Surface Notebook, Chiline, international trendy brand VENQUE, Zhongjie 1946 to launch fashionable co-branded peripherals, or creating online variety reality shows, launching original RAP singles, holding summer beach carnivals, and go-kart racing Activities such as parties and camping parties are striving to radiate from various fields to young users in all aspects from games to daily life, thereby achieving the circle-breaking effect again and again.

It is reported that in addition to the online 15th anniversary celebration of "Aion", the Apeta Pass, Breeze Chamber of Commerce, Throbbing, Atrea Toy Festival, Zakulon Game 123 Wooden Man, and New Eight Times will be launched online. In addition to a series of game activities such as treasure hunting, happiness celebrations, and the Dragon Emperor's Secret Chamber anniversary party, which provide players with many attractive benefits, a wonderful birthday celebration will be held at the Guangzhou Firefly Animation Carnival on May 3. Players attending the event will not only receive Firefly Anniversary Party collection gift bags, new fashionable felt bags, exquisite mouse pads, and colorful Pokemon figurines as souvenirs, but they can also participate in on-site interactions to win surprise gifts such as TGIF co-branded gaming chairs and Evnia monitors. From this series of online and offline activities and numerous generous benefits, it can be seen that this is obviously another sincere move by "Aion" to treat its "friends" with care.

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"Aion" will celebrate its 15th anniversary with players at the Guangzhou Firefly Animation Carnival on May 3rd

Fifteen years is undoubtedly a long and challenging journey for a PC game. However, "Aion" has won the love and support of players for decades with its excellent quality, rich gameplay and careful operation. In the hearts of many players, "Aion" is not just a game, but also a memory of youth, a fantasy world full of dreams and adventures. I believe that in the days to come, "Aion" will become a friend of more players and create more happy memories together.

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