The replacement cycle of Chinese people is lengthening! Apple and Samsung lower their full-year mobile phone shipment forecasts: high-end phones are popular because of their durability

News on April 12, according to the latest supply chain news, the smartphone industry is still in a downward cycle, although the expected replacement wave has not yet arrived.

News revealed that mobile phone brands have lowered their full-year shipment expectations. In addition to Apple having confirmed that it has lowered its full-year shipment expectations for 2024, Samsung Electronics has also made corresponding adjustments.

Research firm TechInsights predicts that by 2023, the global smartphone replacement cycle will extend to 51 months, the longest period in history. In China, consumers’ replacement speed has increased slightly, but it still exceeds 40 months.

Market competition has further intensified due to the slowdown in user replacement speeds. At the same time, consumers' concepts are also changing. They value the durability and practicality of mobile phones more than just pursuing faster replacement speeds, such as the iPhone.

Experts point out that consumers’ purchasing expectations have shifted to longer use periods, so they are more willing to pay higher prices for mobile phones with superior performance and durability.

As the market becomes increasingly saturated, mobile phone manufacturers continue to strive to improve product quality and obtain higher profits by raising prices.

In this case, a "two-way rush" situation has formed between consumers and manufacturers, making it difficult for consumers to find reasons to replace their mobile phones, thus further extending the replacement cycle.

In this context, mobile phone manufacturers that rely more on offline channels are also facing greater competitive pressure. Those dealers who cannot make enough profits may turn to the top camp, just like consumers.

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