Lei Jun released data: Xiaomi SU7 female car buyers account for nearly 30%

According to news on April 12, Xiaomi founder, chairman and CEO Lei Jun recently shared a video of a speech about Xiaomi SU7 on his Douyin account. In the video, Lei Jun talked about the popularity of Xiaomi SU7 among female consumers, pointing out that women currently account for close to 30% of car buyers.

Lei Jun said that the design elements of Xiaomi SU7, such as its stylish appearance, good sun protection effect and practical storage space, are deeply loved by female users. He revealed that many people choose to buy this car as a gift for their partners or female relatives. Lei Jun even predicted that as Xiaomi SU7 continues to sell well, the proportion of female car owners may climb to 40% or even 50%. This is an unprecedented breakthrough for Xiaomi, marking the brand's success in winning the favor of a large number of female consumers.

The data editor learned that Xiaomi SU7 has attracted attention since its launch. At the delivery ceremony of Xiaomi SU7 on April 3, Lei Jun announced that the mass production of this model has exceeded 100,000, and the number of locked orders has exceeded 40,000. This data shows that Xiaomi is booming in the automotive field and provides Xiaomi's development in the automotive field has injected strong impetus.

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