News on April 14, according to media reports, Apple plans to introduce a series of AI features including chatbots to the iPhone in the second half of this year to boost iPhone sales.
It is understood that Apple plans to use Google Gemini to provide chatbots in the new iOS. At the same time, Apple will also launch its own AI engine, but it will mainly be responsible for behind-the-scenes work.
According to the latest data from market research institutions, Apple’s total iPhone sales in February this year were 17.41 million units, accounting for 18% of global smartphone shipments.
This sales figure is lower than Samsung Electronics’ 19.69 million units, so Apple seems to be expecting to overtake Samsung again in its share through AI.
Previously, Apple marketing chief Joe Swiak said that Apple’s Worldwide Developers Conference (WWDC) event this year will be “Absolutely Incredible”, hinting that there will be a major announcement about AI.
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