Apple sales plummet! IDC: Global iPhone shipments fell 9.6% in the first quarter

According to news on April 15, market research organization IDC released a report today saying that Apple’s global iPhone shipments fell by 9.6% from January to March.

This can also be seen from Apple’s promotional activities. iPhone prices have been reduced during Christmas and Chinese New Year activities, and even the official website has launched promotions directly.

As for third-party prices, the prices have been further reduced. The iPhone 15 Pro 256GB currently priced at 8,999 yuan can even be purchased for around 7,200 yuan, with a price difference of nearly 2,000 yuan.

Apple in the domestic market is even more miserable. The domestic mobile phone activation volume data released by BCI in the first quarter of 2024 shows that the third largest activation volume in this quarter is vivo (including iQOO), Honor, Huawei.

Apple ranked only fourth, with activation volume falling 20% ​​year-on-year to only 10.569 million units.

On the other hand, Huawei has been making rapid progress since the launch of the Mate 60 series. In the first quarter, domestic activation volume increased by 81% year-on-year to 10.584 million units, accounting for 15.5%.

Some analysts said that Huawei will steal a lot of Apple's share in the high-end market this year, especially with the upcoming release of the P70. After making up for the imaging hardware shortcomings, Huawei will further seize Apple's high-end market.

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