What is the point deduction standard for Douyin merchants? How are merchant deductions calculated?

What is the point deduction standard for Douyin merchants? This is a question in the minds of many Douyin agents. PHP editor Xinyi tells everyone that the point deduction standard for Douyin merchants is related to the level of Douyin agents. Different levels correspond to different point deduction standards. In layman's terms, the higher the level of a Douyin agent, the lower the points deducted. Specifically, the point deduction standard for first-level agents is 15%, second-level agents are 10%, and third-level agents are 5%. This also means that if you are a first-level agent, you need to give Douyin merchants 15% of the deduction points, and your own income is 85% of the deduction points.

1. What is the point deduction standard for Douyin merchants?

The point deduction standards for Douyin merchants vary according to the transaction method chosen by the merchant. Currently, there are two transaction methods on the Douyin platform: one is Douyin Store and the other is Douyin Showcase.

1. Douyin Store Points Deduction Standard

Douyin Store is an e-commerce function officially launched by Douyin. Merchants sell products in Douyin Store , Douyin will charge a certain percentage of deduction points. According to Douyin’s official policy, the deduction standard for Douyin stores is:

(1) General category: the deduction ratio is 2%-5%;

(2) Food category Category: The deduction ratio is 5%-10%;

(3) Cosmetics category: The deduction ratio is 5%-15%.

2. Douyin Showcase Points Deduction Standard

Douyin Showcase is a display function on the Douyin platform. Merchants can display their products through the Douyin Showcase , but the sales process needs to be completed outside Douyin. The deduction standard for Douyin showcase is:

(1) General category: deduction ratio is 1%-3%;

(2) Food category: deduction ratio is 3 %-6%;

(3) Cosmetics category: The deduction rate is 3%-8%.

It should be noted that the above deduction ratio is for reference only. The actual deduction ratio may vary due to Douyin’s policy adjustments and the results of negotiations between merchants and Douyin.

2. How do Douyin merchants calculate points deductions?

The calculation method of Douyin merchant deduction points is based on the merchant’s sales. The specific calculation formula is as follows:

Deduction amount = sales × deduction ratio

For example, a merchant sells a batch of goods in a Douyin store with a sales volume of 100,000 yuan, and the deduction is The point ratio is 3%, then the amount of deduction points the merchant needs to pay is:

Deduction point amount = 100,000 yuan × 3% = 3,000 yuan

When the merchant operates on the Douyin platform , need to ensure that your sales are accurate so that the deduction amount can be calculated correctly. Merchants also need to pay attention to the policy adjustments of the Douyin platform to avoid affecting their operating costs due to policy changes.

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