Xiaohongshu, as a young, social platform with diversified content, has attracted the attention of many users. On this platform, there are many high-quality contents and products, but there are also many suspected infringements, false propaganda and other issues. PHP editor Apple will introduce to you what details Xiaohongshu needs to pay attention to when publishing products, and how to publish works that meet the standards to gain more revenue and exposure. At the same time, PHP editor Apple will also explain in detail the specific methods and precautions for obtaining income from your works.
1. What details should Xiaohongshu pay attention to when launching products?
When publishing a product, you need to choose the appropriate tags. Appropriate tags can help users find our works faster, and also make our works easier to be recommended by the platform. Therefore, we should choose appropriate tags as much as possible to help users find our works faster and make our works easier to be recommended by the platform.
Xiaohongshu is a platform that focuses on high-quality pictures and videos. Therefore, high-quality pictures and videos need to be provided when publishing products. This not only attracts users' attention, but also allows users to better understand our products. In addition, high-quality pictures and videos can also attract users' attention and also allow users to better understand our products. Allowing users to better understand our products can improve user satisfaction, thereby increasing user stickiness and making users like our products more.
3. Detailed product description: When publishing a product, a detailed product description needs to be provided. This includes the product’s price, brand, specifications, how to use it, etc. Detailed product descriptions can allow users to better understand our products and can also increase users' willingness to purchase.
4. Real usage experience: On Xiaohongshu, users are more willing to see real usage experience. Therefore, when launching a product, we need to provide a real user experience. This can not only increase users' trust, but also increase users' willingness to purchase.
5. Proper promotion and marketing: When launching a product, promotion and marketing can be done appropriately. This includes offering coupons, limited-time discounts, and more. Proper promotion and marketing can increase users' purchase intention and also increase our revenue.
2. How does Xiaohongshu make money from publishing works?
1. Advertising revenue: When our works reach a certain amount of exposure and number of fans, the platform will distribute the revenue based on the advertising situation.
2. Brand cooperation: When our works match the needs of the brand, the brand will cooperate with us. This type of cooperation usually includes brand sponsorship, co-branded products, etc.
3. E-commerce platform: Xiaohongshu has its own e-commerce platform, and we can sell our own products on the platform. When users purchase products through our works, we can earn a certain commission.
When publishing products on Xiaohongshu, you need to pay attention to details such as choosing appropriate tags, providing high-quality pictures and videos, detailed product descriptions, real user experience, and appropriate promotion and marketing. The profitable ways for Xiaohongshu to publish works include advertising revenue, brand cooperation and e-commerce platforms. Only by understanding this can we better share products on Xiaohongshu and gain more benefits.
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