Recently, news uploaded on the Internet about the price reduction of Xpeng P7 cars has attracted widespread attention. According to reports, a salesperson at the Xpeng Motors Shenzhen 4S store revealed to reporters that in fact, the price of the old model of the Xpeng P7 (2023 586E) after comprehensive subsidies can reach 140,900 yuan, and the official guide price of this model is 239,900 yuan. However, it should be noted that the message did not change the meaning of the original content, but only fine-tuned and rewritten the content, with a word count of 156.
After understanding the data, Xiaopeng Motors adjusted the P7 model in July last year and launched the new 586E model, priced at 2.399 million yuan. This model remains consistent in design with the original P7, but is equipped with a second-generation permanent magnet synchronous motor with a maximum power of 196kW and a peak torque of 390N·m, demonstrating strong power performance. At the same time, this model is equipped with a second-generation permanent magnet synchronous motor, with a maximum power of 196kW and a peak torque of 390N·m, showing strong power performance.
In terms of battery technology, the 586E model uses a liquid-cooled constant-temperature ternary lithium battery pack, which enables its cruising range to reach 586km under CLTC comprehensive operating conditions. In addition, the new car has a maximum speed of 170km/h and supports fast charging, which can charge the battery from 30% to 80% in just 33 minutes.
The Xpeng P7 currently on sale on the market is a new 2024 model, and this price reduction does not include these latest models.
In the first quarter of 2024, the price reduction competition in the automobile industry will be fierce. Cui Dongshu, secretary-general of the Passenger Car Association, pointed out in a report that the scale of price reductions in the first quarter of 2024 has exceeded 60% of that for the whole of 2023, almost equal to the total scale of price reductions for the whole of 2022. The current price war is mainly focused on new energy vehicles such as pure electric and plug-in hybrid vehicles, while the price reduction of traditional fuel vehicles is relatively small. In such a market environment, Xpeng Motors' price reduction strategy is undoubtedly to enhance its competitiveness in the new energy vehicle market.
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