Agency: In 2023, the contribution of smartphone ODM/IDH to total global shipments will reach an all-time high.

"Science and Technology Innovation Board Daily" reported on the 16th that according to Counterpoint Research's global smartphone ODM tracking and report, design outsourcing has become mainstream, driving the share of ODM/IDH shipments to rise. The overall global smartphone market shipments fell by 4% in 2023. However, as many brands choose to outsource smartphone design and manufacturing to ODM manufacturers to remain competitive in the highly competitive market, ODM/IDH will have a negative impact on the overall market in 2023. The contribution of smartphone shipments increased slightly year-on-year to an all-time high, indicating the growth of outsourcing business. Samsung, Xiaomi, Honor, OPPO, vivo and other brands are outsourcing some product lines to ODM/IDH manufacturers.

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