With 36% share and 56% of revenue, Apple iPhone will still dominate the OLED smartphone industry in 2023

According to news on April 16, according to the latest report released by the screen supply chain consulting company DSCC, the shipments of smartphones using OLED screens in the second half of 2023 will increase by 41% compared with the first half of 2023. Therefore, the shipments of OLED smartphones for the whole year will be Volume achieved a year-on-year growth of 12%.

David Naranjo, senior director of DSCC, said: “We estimate that the average selling price of OLED panels will further increase in 2024 as brand owners will seek lower-cost suppliers. This will enable us to increase flagship product sales and revenue." DSCC estimates that OLED smartphone revenue will grow by 11% overall in 2024, with rigid OLED screen smartphone revenue growing by 17%, flexible OLED screen mobile phone revenue growing by 9%, and folding OLED screen mobile phone revenue growing by 9%. Broken down in terms of brands, Apple will lead by a large margin with 36% of OLED mobile phone shipments and 56% of OLED mobile phone revenue in 2023. However, due to the rapid growth of Honor, Huawei, vivo and other brands, relatively Compared with 2022, there is a slight decrease.

▲The left side is iPhone 15 Pro/Pro Max, and the right side is iPhone 15/Plus

Broken down into models, the agency estimates The top five models shipped in the first quarter of 2024 are Samsung Galaxy A15, Apple iPhone 15, Samsung Galaxy A35, iPhone 15 Pro Max and iPhone 14. These five models are expected to account for 28% share. Attached reference addressA Strong 2H’23 for OLED Smartphones Fuels Expectations of Double-Digit Growth in 2024

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