Do I need a business license to bring goods through Douyin live broadcast? How do novices do live streaming?

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1. Do I need a business license to bring goods through Douyin live streaming?

According to relevant national laws and regulations and the provisions of the Douyin platform, individuals who conduct live broadcasts on Douyin do not necessarily need to apply for a business license. However, if the anchor conducts live broadcast sales as an enterprise or merchant, or if the products sold involve products that require specific qualifications (such as food, cosmetics, etc.), he needs to apply for the corresponding business license and qualification certificate in accordance with the law.

Managing business licenses can help enhance the professionalism and credibility of anchors, making it easier to gain the trust of consumers. At the same time, legal operations can also avoid the risk of platform penalties or legal liability due to illegal operations.

2. How do novices do live streaming?

For novice anchors, if they want to succeed in Douyin live streaming, they need to master the following key points:

1. Clear positioning: Anchors need to clarify their live broadcast content and Product positioning to find your own characteristics and advantages.

2. Understand the products: Anchors should have an in-depth understanding of the products they sell, including product features, usage methods, precautions, etc.

3. Interactive communication: During the live broadcast, the anchor needs to actively interact with the audience, answer questions, resolve concerns, and establish a good communication relationship.

4. Create an atmosphere: Create a relaxed and enjoyable live broadcast atmosphere by setting the live broadcast background, using props, playing music, etc.

5. Make a plan: Make a live broadcast plan, including live broadcast time, frequency, product display order, etc., to maintain the regularity and consistency of the live broadcast.

6. Utilize resources: Use various resources and tools provided by the Douyin platform, such as challenge activities, hot topics, etc., to increase the exposure of the live broadcast.

7. Continuous learning: Pay attention to industry trends, learn live broadcast skills and sales strategies, and continuously improve your professional level.

As an emerging sales model, Douyin live streaming provides merchants and individuals with broad development space. Novice anchors need to understand relevant laws and regulations and master live broadcasting skills before starting to live broadcast to bring goods. Through continuous learning and practice, novice anchors can go further and further on the road of bringing goods through Douyin live broadcast.

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