How to add self-sold products when running a live broadcast on Doudian? How to live stream and put on shelves at the same time?

With the booming development of social media, live streaming has become an emerging sales model. However, for merchants, how to use the Douyin function for sales is crucial when conducting live broadcasts on Douyin. PHP editor Banana will give you an in-depth exploration of the application of Douyin and Douyin in live streaming to help you understand its advantages, usage steps and successful strategies. Continue reading this article to learn how Douyin and Douyin help merchants succeed through live streaming.

1. How to add self-sold products when launching a live broadcast on Doudian?

To add self-sold products in the Douyin live broadcast room, merchants need to follow the following steps:

1. Open a Douyin store: Merchants need to open a Douyin store on the Douyin platform. According to Douyin's rules, merchants need to submit relevant qualification reviews, and only after passing the review can they open a Douyin store.

2. Product listing: After the Doudian is opened, merchants need to upload the products to the Doudian backend and set the product's price, inventory, details and other information.

3. Live broadcast room settings: When preparing for live broadcast, merchants need to add a product list in the live broadcast room settings. Usually, the live broadcast room will have a product display window function, and merchants can add self-sold products to the display window.

4. Product display: During the live broadcast, the anchor can display products to the audience and guide the audience to click on the links in the product window to purchase.

5. Interactive guidance: The anchor can guide the audience to pay attention to product information and promote transactions through interactive methods, such as asking questions, drawing draws, etc.

2. How to live broadcast and put on shelves at the same time?

Putting products on the shelves while live streaming is a flexible way to bring goods through live streaming, which allows merchants to adjust their products in real time according to the actual situation of the live broadcast. The following are methods to implement this function:

1. Prepare product information: Before the live broadcast, merchants should prepare all product information that may need to be put on the shelves, including pictures, prices, inventory, etc.

2. Live broadcast room backend operations: During the live broadcast process, merchants can log in to the Doudian backend to put new products on the shelves in real time, or adjust the information of existing products.

3. Synchronous updates: Once new products are put on the shelves or product information changes, merchants should promptly inform the audience in the live broadcast room and guide them to pay attention to the newly launched products.

4. Use live streaming tools: Some live streaming tools support the function of live streaming and listing at the same time. Merchants can use these tools to improve the efficiency of live streaming to bring goods.

5. Anchor cooperation: Anchors should pay close attention to audience feedback during the live broadcast, and recommend corresponding products in a timely manner based on the audience's needs and interests.

Douyin live broadcast provides merchants with a platform to display products and interactive sales. By rationally adding self-sold products and flexibly putting them on shelves during live broadcasts, merchants can better control the rhythm of live broadcasts and improve sales results. In this process, the anchor’s guidance and interaction capabilities, as well as his familiarity with the product, are important factors that affect the transaction.

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