7 Days and 7 Nights Art Feast Lantu Motors Makes Strong Entry into Italian Market

On April 16, local time, Lantu Automobile held a grand brand launch conference in Italy with the theme of "Designing Evolution", becoming China's first high-end new energy vehicle national team to enter Italy. Lantu Auto became a hit immediately upon landing, and the first batch of 100 cars was sold out. In addition, Lantu Automobile presented the i-Cozy concept car at Milan Design Week, winning praise from many of the world's top designers.

The 7 days and 7 nights art feast kicks off wonderfully with 200 heavyweight celebrities supporting Lan Tu’s appearance

Palazzo Serbelloni was once the palace of Napoleon in Milan. It has always been the official venue for the launch events of the world's top brands such as LV and FENDI. It is also the venue for major brands to hold major shows during Milan Fashion Week and Milan Design Week. The venue ushered in the Italian debut of China's high-end new energy vehicle brand Lantu Motors.

On the evening of April 15th, local time, Lantu Automobile held a grand celebrity night event. The Serbelloni Palace gathered together more than 200 Italian political and business celebrities, cultural leaders, movie stars, etc. People of all ages gathered together to witness Lantu’s debut in Italy.

With the efforts of the top design team of Lantu Automobile International, the atrium of Palazzo Serbelloni is transformed As a garden where technology and humanities harmoniously blend, Italian luxury and oriental ingenuity perfectly blend, classical and gorgeous palaces blend harmoniously with rich modern technological elements. The Lantu brand exhibition, which lasted 7 days and 7 nights, officially kicked off. It will continue to bring diverse experiences to all the public and tourists in Milan.

It became popular immediately after landing, and the first batch of Lantu cars were sold out

Lantu Automobile has always won a large number of awards with its excellent driving quality and safety quality that is comparable to traditional European luxury cars. Good reputation among loyal overseas users. At the same time, in Milan, Italy, where famous brands gather, many celebrities have shown great interest in Lantu. They believe that Lantu cars are no less than traditional high-end European brands in terms of product design, interior space and decoration. They are very much looking forward to the subsequent trials. driving experience.

##This time Lantu Motors landed in Italy with Xin Lantu FREE, Xin Lantu Dreamer and Lantu Chasing Light , it became a hit as soon as it landed, and the first batch of 100 cars was sold out. "Lantu Auto's products have excellent performance, comfortable rides, and good safety performance. Their comprehensive strength leads traditional European luxury cars. We will sincerely cooperate with Lantu Auto to provide Italian users with excellent products and an unparalleled car buying experience." Italy Dealer CarMobility CEO BRUNO MAFRICI spoke highly of Lantu products and was confident in the prospects of cooperation with Lantu Automobile.

Hand in hand with Natuzzi, Lantu Automobile appeared in Milan Design Week and received high praise from the world's top designers

As Milan Design Week is being held this year, Lantu Automobile is the only Chinese high-end car invited to exhibit. The new energy brand brought the i-Cozy concept car to Milan and made a stunning appearance on Dulini Street, where high-end luxury home products are gathered. It has won praises from many of the world's top designers. In addition, Lantu Automobile also cooperated with the well-known home furnishing brand Natuzzi to jointly exhibit the i-Cozy concept car and Natuzzi's new products on Via Durini, becoming a popular check-in point during Milan Design Week.

During this Italian debut, Lantu Automobile also collaborated with Italian world-class talents Artist Macantonio worked together to combine nature and industry, break cultural barriers with extraordinary imagination, and perfectly present creative sculptures that represent different powers and species, which became the highlight of the entire "big show".

#######################################################################################################Lantu Motors is the only “national team” that has deeply cultivated the European market and made Chinese cars overseas Model ###### Since going overseas in 2022, Lantu Motors has entered European countries such as Norway, Finland, Denmark, the Netherlands, Bulgaria, and the Czech Republic within 2 years, and has exported nearly 10,000 vehicles in total. It is the only high-end new high-end state-owned enterprise that has deeply penetrated the European market. The energy brand has become a model for central automobile enterprises to go overseas. ###### Italy has a profound automotive history and cultural accumulation. In recent years, it has continued to increase investment in the new energy field and is becoming a "blue ocean" for China's new energy vehicles to go overseas. This time Lantu Motors entered Italy and appeared at Milan Design Week, once again demonstrating the leading strength of China's automobile industry and the charm of Chinese culture. In addition to the introduction of new Lantu FREE, new Lantu Dreamer and Lantu Chasing Light, Lantu hybrid models will also enter Italy as soon as possible, allowing Lanhai Power to go overseas in full power mode. ###

This year Lantu will fully explore the Southern European market led by Italy, actively integrate into the local value chain, and plans to land in Slovakia, Germany, and Spain , Portugal and many other European countries, they also actively responded to the “Belt and Road” development initiative, bringing products and services to more countries along the route, and demonstrating the upward power of Chinese brands to more overseas users.

The above is the detailed content of 7 Days and 7 Nights Art Feast Lantu Motors Makes Strong Entry into Italian Market. For more information, please follow other related articles on the PHP Chinese website!