What is the product positioning of Mobile Empire mobile game? Product positioning strategy

In today's fierce competition in the mobile game industry, product positioning is crucial. How to position mobile game products to accurately enter the market and create differentiated competitiveness? This article will delve into the product positioning strategy of Mobile Empire mobile games and help you find the winning way to position mobile game products. PHP editor Xiaoxin has compiled relevant knowledge on mobile game product positioning for reference by game developers and practitioners.

Product positioning strategy:

In the early stage, employees’ abilities, talents, and technical reserves were not very good. They generally tried to develop mobile phones in the mid- to low-end range (mid- to low-end profits). 400, mid-range 550, mid-range and high-end 750, high-end 1000), choose 51-70 points for early quality; choose 71-85 points for mid-to-late stage. Anyway, the quality is to keep up with the technology and make breakthroughs in every round.

Selling Points In the early and mid-term, it is best to choose selling points in image design and software design (except intelligence). In the later stage, when your technical capabilities improve, it doesn’t matter. Choose whichever one the intelligence shows will make money and increase sales.

In the early stage of an outsourcing project, especially do not choose quality, performance, or intelligence. If the audio-visual score is 67, it is also a small waste of money. Anyway, battery life and photography are more expensive to achieve in terms of hardware (but battery life (types must be developed as soon as they come out, and charging technology should not fall behind as much as possible), audio-visual (screen types can be developed across generations), materials (can be developed across generations), photography (try not to Too backward) It is best to make technology research and development timely and not fall behind, otherwise you will not be able to reach 67 points, and the goal of 100 points for this round of breakthrough arrangements is not it, then it will be a failure).

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