Brand Charm: Apple fans are so loyal that 91% of those who buy iPhone also buy other Apple products

News on April 18th, the appeal of the brand cannot be underestimated, especially for consumers who buy iPhone, they often also consider buying other Apple products.

According to a report released by market research organization CIRP, the survey shows that among users who purchased Apple products in the last quarter, 91% owned an iPhone, 75% owned an iPad, 66% owned an Apple Watch, and 54% owned a Mac. computer.

These data reflect the extremely high user loyalty of the Apple brand.

As the flagship product, the iPhone has successfully driven the sales of other products under its umbrella, forming an efficient and unparalleled sales model. The charm of Apple's system ecosystem is fully reflected here.

CIRP also pointed out that Apple’s hardware ecosystem is very broad and diverse, covering a range of devices from iPhones to Mac computers, each of which attracts different audiences. Client.

These users are very loyal to the brand. They will not only continue to use Apple’s subsequent products, but will also consider purchasing other Apple product categories.

Therefore, it is basically impossible for people who have bought an iPhone to only own this one Apple product. Their enthusiasm for Apple products seems to have no limit (their purchasing power).

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