Huawei Pura 70 series is launched! Continuing the glory of P series

Everyone’s reaction to the upgrade of Huawei P series to HUAWEI Pura is quite surprising. The letter "P" is a popular symbol. With its excellent performance and market recognition, Huawei's P series of mobile phones, like the Huawei Mate series, are representatives of current domestic high-end mobile phones.

The P series not only has accumulated sales of over 100 million, but is also praised for its excellent shooting capabilities. In particular, each unique P60 rococo white style and XMAGE style tone always attract people's attention.

So, what aspects does HUAWEI Pura inherit compared to the original Huawei P series? What was upgraded? And what does the word "Pura" mean?

Huawei P Series: A history of the development of imaging and aesthetics

From P9’s dual cameras, Leica co-branding, computational photography simulated blur, and professional mode , RAW format, to the portrait style photography master of the P10, to the night scene artifact of the P20 series, the P30 Pro has changed from dual cameras to four cameras, the newly added 5X periscope telephoto lens, and the 10X periscope lens of the P40 Pro The telephoto lens is paired with computational photography algorithm optimization to achieve a full-scene photography experience across all focal lengths.

The launch of the P50 series marks the establishment of its own imaging brand, and also systematically thought about the underlying logic of mobile photography, and finally came to the conclusion of light (optical design), machine (mechanical structure), electricity (photoelectric conversion) ), calculation (image algorithm) and the conclusion of the four dimensions.

The latest P60 series further matures Huawei's XMAGE imaging brand. Huawei P series has been pushing the boundaries of mobile photography technology and continues to explore new possibilities for mobile photography.

# In terms of design, Huawei’s P series has an equally impressive history in design. From the greenery of the P10 to the four-curved overflow screen and nano-ceramic back cover of the P40 Pro, to the unique design of the P60 Art, Huawei has been exploring the forefront of technological aesthetics.

But for Huawei, the Mate series has already occupied a place in the high-end market. Huawei needs a more distinctive and distinctive series brand to open up a new path in the increasingly competitive high-end market in order to seek more Vast market.

At this time, 12 years have passed since the release of P1, the first product of the P series. Twelve years is an era. At this time, it is newly upgraded to HUAWEI Pura, which means that HUAWEI Pura is at the peak of imaging and technological aesthetics. The aspect has once again jumped up, thus establishing a high-end brand structure with dual flagships of Mate and Pura.

Huawei Pura Series: Once again leading images and aesthetics

The word "Pura" represents a spirit of pursuing essence and purity. In Huawei's philosophy, this spirit is not only an internal pursuit, but also a motivation to actively explore outwards. Huawei hopes to transform this spirit of exploration into the actual value of products through the Pura series. Through the combination of aesthetic design and imaging technology, Huawei hopes to show a style that dares to innovate, leads trends, maintains uniqueness, and is full of elegance.

And the word "Pura" is the symmetry and unity of Huawei's product naming. Both the Mate and nova series are composed of four letters, including two vowels. When the P series was upgraded to Pura, it not only maintained this naming consistency, but also further strengthened the overall sense and brand recognition of Huawei's product matrix.

In terms of appearance, compared to the vivid “koala” image module of the previous generation P60 series, the new generation Pura 70 series adopts a triangular “vane” design. The image module has a stronger visual impact. Pura 70 Ultra goes one step further and has the exclusive XMAGE imaging logo and red circle gold label lens to further enhance the professional imaging experience.

The uniqueness of the triangle lies in its sharpness and breakthrough. It breaks the current market design stereotype of either square or round, becomes its own style, and opens up more design possibilities for this series: Huawei's Pura series is expected to show more avant-garde, advanced and bold design features.

In terms of imaging, Huawei Pura 70 series is equipped with a new generation of ultra-concentrated imaging system, combined with the industry’s first XD Motion motion engine, to achieve ultra-high-speed flash shooting and easily capture fast moments; Huawei Pura 70 Ultra is even more Equipped with the industry's first super-concentrated telescopic camera and an original rotating telescopic lens structure, it achieves both a one-inch outsole sensor and a large aperture in a compact body, bringing a better imaging experience.

There is also a super light-gathering macro telephoto lens to explore the great wonders of the small world. Portrait, night scene, telephoto, and video capabilities are further improved.

The "pure" concept advocated by "Pura" is essentially a spirit of outward exploration, which is based on technology and innovation. Huawei's mission for Pura is to highlight core values ​​such as "forge ahead, pure fashion, unique personality and elegance" through aesthetic design, image expression and the integration of the two.

##The Huawei Pura 70 series has four models: Huawei Pura 70, Huawei Pura 70 Pro, Huawei Pura 70 Pro and Huawei Pura 70 Ultra. Among them, Huawei Pura 70 Pro Huawei Pura 70 Ultra has been officially launched on the morning of April 18th. Huawei Pura 70 Pro starts at 6,499 yuan, Huawei Pura 70 Ultra starts at 9,999 yuan, and the other two models will go on sale on April 22.

Finally

In summary, Huawei’s transformation from P series to HUAWEI Pura is not only a change in brand name, but also a strategic move by Huawei to deeply explore and brand its own product lines. .

The birth of HUAWEI Pura is not only to improve the layout of the product matrix, but more importantly, to give the P series a new brand life, allowing it to establish higher recognition and better quality in the increasingly fierce market competition. Strong brand influence.

The arrival of HUAWEI Pura also symbolizes the breakthrough of domestic mobile phone brands from the low-end market all the way up. Through the integration of technological innovation and artistic design, it has successfully opened up a blue ocean of the high-end market, thereby realizing the brand image and product Comprehensive improvement of value, continuous exploration and transcendence towards the unknown future.

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