2024 Q1 China's display market TOP10 released: AOC, HKC, Xiaomi top three sales

According to news from this site on April 19, according to the latest "Monthly Tracking Monitor Online Retail Market in Mainland China" report released by RUNTO, In the first quarter of 2024, the online public retail sales of monitors in Mainland China will be The sales volume in the market (excluding content e-commerce companies such as Doukuai) was 2.09 million units, a year-on-year decrease of 6%; the sales volume was 2.2 billion yuan, a year-on-year decrease of 12%.

This site learned from the report that AOC ranks first in both sales and sales in the online market, with a share of approximately It was 15%, a slight increase. HKC and Xiaomi ranked second and third respectively in terms of sales in the online market.

KTC, SANC and Titan Legion focus on the layout of the e-sports field, and the penetration rate of their internal brand e-sports products exceeds 85%. Samsung ranks eighth in sales and third in sales. In the mid-to-high-end product line, Samsung’s OLED and Mini LED products lead the market share.

In the first quarter of 2024, the average price of the monitor online market was approximately 1,072 yuan, a decrease of 38 yuan from the same period last year.

The mainstream price segment is still between 500-1,000 yuan, with a share of 47%, an increase of 5 percentage points from the same period last year, with the increase mainly coming from products in the 1,000-1,500 yuan price range.

The mid-to-high-end market mainly focuses on the product layout of several brands, such as Samsung, LG, AOC, etc. Overall, the demand for mid-to-high-end products is relatively stable, and the market share remains stable.

Luotu Technology believes that the development of China’s display e-commerce market has five characteristics:

• The overall market demand is weak. It is difficult to achieve effective breakthroughs in the application scenarios and technological changes of displays in the short term. Against the background of weak socio-economic recovery,

  terminal demand is slightly weak;

• Start adjusting the low price strategy. As the prices of upstream panels and other components increased in the

  first quarter of this year, costs increased , and some companies began to adjust their low-price strategies in order to obtain better profit margins;

• Product homogeneity and structural upgrade go hand in hand. The current display lacks innovative reforms and new scenario expansion, but at the same time

  product performance indicators are generally experiencing upward upgrades. The product ranges of 60Hz and 75Hz are iterating to 100Hz, and 144Hz and 165Hz are rising to 180Hz;

• OLED/Mini LED are actively being introduced in the high-end market. With the joint efforts of upstream panel manufacturers and terminal brands,

  the number of complete machine brands and product models equipped with OLED and Mini LED has increased significantly;

• Traditional e-commerce encounters Due to scale bottleneck, other channels have failed to emerge. In the past few years, e-commerce channels have become the main battlefield for market competition. However, after the carnival, the changes in the scale of traditional e-commerce channels are leveling off, and the development of emerging e-commerce channels will still take time.

The above is the detailed content of 2024 Q1 China's display market TOP10 released: AOC, HKC, Xiaomi top three sales. For more information, please follow other related articles on the PHP Chinese website!