Reports predict that Pura 70 series mobile phone shipments will exceed 10 million this year, and Huawei will regain the top spot in the Chinese market

According to news on April 19, following the great success of Mate60 Pro, Huawei launched another flagship smartphone in China yesterday - the Pura 70 series.

The series includes four models: Pura 70, Pura 70 Pro, Pura 70 Pro and Pura 70 Ultra. Pura 70Pro and Pura70 Ultra went on sale in China yesterday, and Pura 70 and Pura 70 Pro will be available in China on April 22. Analyst firm TechInsights released a report today stating that the Mate 60 Pro series (including Mate 60 Pro, Mate 60, Mate 60 Pro and Mate 60 RS Ultimate) will be sold in China within 5 months (August 2023). Through December), shipments were 6.2 million units. The Pura 70 series, which has an earlier release window and eased supply constraints, is expected to ship more than 10 million units in 2024, making it one of the main rivals for Apple's iPhone 15 and 16 series. Reports show that Huawei launched its first P series - Huawei P1 in 2012. The P9 series launched in 2016 exceeded 10 million units for the first time (total shipments in the year of launch). In 2018, the P20 series shipped 12.7 million units globally, and in 2019, the P30 series broke records with 15.8 million units shipped globally – the highest sales for the P series. Starting in 2019, P-Series sales dropped dramatically. The P50 series, which debuted in 2021, shipped just 1.3 million units (4G only). Likewise, the P60 series, launching in 2023, has shipped just 1.8 million units.

▲Huawei P series and Pura 70 shipments are expected (millions of units)

TechInsights predicts that Huawei’s smartphone shipments in China will exceed 50 million units in 2024 , the market share will significantly increase from 12% in 2023 to 19% in 2024, and regain the top spot in the Chinese market.

▲Huawei’s global smartphone shipments (million units) and market share

noted that the report also predicts that the Pura 70 series will not be launched in overseas markets this year, but China The market's resilience will help Huawei climb to the world's eighth-largest smartphone manufacturer with a 5% market share. Huawei's strong rebound in China's smartphone market will put pressure on Apple's iPhone. In Q1 of 2024, Apple iPhone experienced a double-digit annual decline in the Chinese smartphone market. The launch of the Pura 70 series will intensify competition between Apple and Huawei in China, the world's largest smartphone market.

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