Huawei Pura 70 series shipments are expected to exceed 10 million, which is expected to help Huawei return to the top of the Chinese market

News on April 19th: After the great success of the Mate 60 Pro series, Huawei made another effort yesterday and grandly launched its new flagship smartphone-Pura in China. 70 series. New products in the series include Pura 70, Pura 70 Pro, Pura 70 Pro and Pura 70 Ultra has four models to meet the needs of different consumers. Among them, two models, Pura 70 Pro and Pura 70 Ultra, were officially launched yesterday, while Pura 70 and Pura 70 The Pro is scheduled to be launched in China on April 22.

TechInsights released a report today to conduct an in-depth market analysis of Huawei’s new product series. Reports show that the Mate 60 Pro series shipped 6.2 million units in the Chinese market in the past five months (August to December 2023). The Pura 70 series has an early release window and limited supply, so the series is expected to ship more than 10 million units in 2024, making it a strong competitor for Apple's iPhone 15 and 16 series.

Since Huawei first launched the P series in 2012, this series of mobile phones has achieved remarkable results in the market. Especially the P30 series launched in 2019, global shipments reached a record 158 million units. However, starting in 2019, due to various factors, the sales of the P series have declined sharply. Despite this, Huawei has not given up, but is seeking breakthroughs through continuous innovation.

TechInsights is optimistic about Huawei’s future market performance. According to predictions, Huawei's smartphone shipments in China will exceed 500 million units in 2024, and its market share will increase significantly from 12% in 2023 to 19%, and it is expected to regain the top spot in the Chinese market. This forecast shows Huawei's strong rebound in the domestic market.

Although reports do not expect the Pura 70 series to be launched in overseas markets this year, the resilience of the Chinese market will help Huawei gain 5% market share for itself and climb to The world’s eighth largest smartphone manufacturer. In addition, Huawei's strong rebound in China's smartphone market will put considerable pressure on Apple's iPhone. According to data, in the first quarter of 2024, Apple iPhone has experienced a double-digit annual decline in the Chinese smartphone market. In addition, the launch of the Pura 70 series will undoubtedly intensify competition between Apple and Huawei in China, the world's largest smartphone market.

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