On April 18, Huawei Terminal officially announced that Huawei Pura 70 Ultra and Huawei Pura 70 Pro officially launched the Pioneer Plan and were officially launched online and offline at the same time. Pura 70 Pro and Pura 70 will go on sale on April 22.
US media said that the breakthroughs achieved by the Mate60 series of mobile phones have helped Huawei weaken Apple’s dominance in China’s high-end market, while the Pura70 series will continue the recovery momentum of Huawei’s mobile phones.
US media said that the Pura70 series highlights Huawei's recovery momentum. The performance of the Mate60 series of mobile phones released by the company last year exceeded many people's expectations.
In addition, US media pointed out that since its launch in August last year, the Mate60 series of mobile phones has been highly sought after, which to a certain extent has led to a sharp decline in Apple iPhone sales in China and helped Huawei surpass its domestic competitors. Huawei's Pura series, formerly known as the P series, has traditionally been a selling point for its camera capabilities.
US media said that it provides a new choice for domestic users in China, which may put more pressure on the sales of the iPhone, which will not be upgraded until September this year.
Previously, market research institutions were optimistic about the shipments of Huawei’s Pura70 series. Tianfeng International Securities analyst Ming-Chi Kuo predicted on social media that compared with the P60 series released in 2023, the shipment volume of the Pura70 series will increase significantly in 2024.
If the demand for mobile phone inventory replenishment is strong, Pura70 shipments are expected to grow by 230%, reaching 13 million to 15 million units; even if demand slows down, shipments are expected to grow by 150%, reaching 150%. 10 million to 12 million units.
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